Articles
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Google’s 2014 Logo: Evaluating the Changes from the Previous Version
An evidence-led assessment of Google’s 2014 logo, the limits of the supplied comparison evidence, and what to check in vector artwork.
DC’s New Logo: Before-and-After Design Evaluation
What a before-and-after assessment of DC’s new logo can establish, where evidence is missing, and why vector artwork matters for practical use.
Microsoft’s 2012 Logo Redesign: A Before-and-After Evaluation
An evidence-conscious assessment of Microsoft’s 2012 logo redesign, explaining the limits of comparison and what matters when evaluating vector artwork.
Universal Logo Redesign: Comparing the New and Previous Versions
Understand what is needed to compare Universal logo versions and how to assess typography, spacing, color and vector assets without unsupported claims.
Do the Lions Have a New Logo?
Has the Detroit Lions logo changed? The supplied information does not confirm a redesign. Learn what would establish a change and how vector files differ.
Washington’s New Logo: Identifying and Evaluating the Redesign
Which Washington logo is being discussed? Understand what remains unverified and how vector artwork affects the assessment of a redesign.
Amazon Logos Over Time: Evaluating the Design Changes
How Amazon's logo moved from a river-themed 'A' to the a-to-z smile arrow, and what each change means when you handle the logo as vector artwork.
Atlanta Braves Retro Logo: Comparing Past and Present Designs
How the Atlanta Braves' retro logos compare with today's script-and-tomahawk identity in geometry, type, color, scalability and vector editability.
Finnish Air Force Logo Before 2020: Evaluating the Design Transition
What the Finnish Air Force emblem looked like before 2020, why the swastika-based unit emblems were retired, and what that means for finding and using vector versions of the older artwork.
Google Play Logo Evolution: Evaluating the Design Changes
How the Google Play logo moved from a shopping bag to a standalone play triangle and then to Google's brand palette, and what each stage means for vector artwork.
Portland Trail Blazers Logo Redesign: A Before-and-After Audit
An assessment of the Trail Blazers logo redesign: what changed between versions, how to check that a vector file is really vector, and what usage permissions cover.
Reddit Logo Changes: A Practical Before-and-After Audit
Has Reddit changed its logo? A measured audit of the reported revisions to the Snoo mascot and wordmark, what they mean for vector files, and which claims still need verification.