Articles
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GoDaddy Logo Evolution: Before-and-After Evaluation
A practical before-and-after reading of GoDaddy’s logo changes, covering vector construction, file quality, trademarks, and how to evaluate the artwork.
Guinness Logo Evolution: Before-and-After Evaluation
Evaluate Guinness harp and wordmark versions as vector artwork: construction, colour, file structure, rights, and how to judge a usable master.
New IHOP Logo: A Before-and-After Redesign Audit
A practical before-and-after audit of IHOP’s updated logo as vector artwork: what changed in the mark, how editable files should be built, and what that means for real use.
Carl’s Jr. Logo Evolution: Evaluating Design Changes
Evaluate Carl’s Jr. logo evolution through the Happy Star and wordmark, including vector construction, version differences and practical use of the artwork.
How to Evaluate Logo Recognition Before and After a Redesign
Compare current and redesigned vector logo artwork under matched viewing conditions so you can judge whether the new mark still identifies the brand and decide which file to ship.
Colorado Rockies Logo History: Evaluating Design Evolution
How the Colorado Rockies identity evolved, how its marks are built as artwork, and what that means when you evaluate vector logo files for practical use.
New Xerox Logo: A Before-and-After Redesign Audit
A practical before-and-after audit of Xerox’s current logo for vector artwork, file structure, lockups, and real-world use.
Has Lacoste Changed Its Logo? Comparing the Versions
Lacoste has refined its crocodile and wordmark over decades without replacing the animal. Compare shape, type, color, scale and vector use.
Macy’s Old and Current Logos: A Practical Design Comparison
A practical comparison of Macy’s previous and current logos: star, type, color, lockups, and how to choose the right version for vector work.
Jell-O Logo Evolution: Before-and-After Evaluation
A practical before-and-after evaluation of the Jell-O wordmark: how the script lockup changed, what that means for vector paths, and how to treat previews, fonts, and trademarks.
Wipro Logo Evolution: Before-and-After Evaluation
A before-and-after reading of Wipro’s bloom-and-wordmark identity as vector artwork: what changed, how to inspect files, and what use rights actually cover.
Kansas City Chiefs Logo History: Evaluating Design Changes
How the Kansas City Chiefs arrowhead mark changed over time, what those revisions mean in vector artwork, and how to judge era, construction, and use.