Articles
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How Logos Change Over Time: A Practical Before-and-After Evaluation
A practical framework for judging how logos evolve: geometry, colour, wordmarks, vector construction, and what a before-and-after comparison can and cannot prove.
HP Enterprise’s New Logo: A Before-and-After Evaluation
A before-and-after evaluation of Hewlett Packard Enterprise’s logo, how the vector artwork changed, and what that means for files, editing, and use.
NBC Logos Over the Years: Evaluating the Redesigns
How NBC rebuilt the peacock and the geometric N, what each redesign changed in the artwork, and what that means when you evaluate or prepare a vector logo file.
Sleep Token Logo Evolution: Evaluating Design Changes
Assess Sleep Token’s sigil across eras, what counts as true vector artwork, and how those design shifts affect file choice, rights and reproduction.
New Pibb Logo: Before-and-After Evaluation
A practical before-and-after evaluation of the Pibb brand mark as vector logo artwork: what is under discussion, how to inspect structure and files, and what that means for use.
New FDIC logo: a practical before-and-after evaluation
Evaluate the current FDIC seal against older logo files: vector paths versus raster previews, editability, delivery formats and permitted use.
Pinkfong’s 2011 Logo: Before-and-After Design Evaluation
What Pinkfong’s 2011 logo is as vector artwork, how to compare it with later identity, and which file, path and rights checks still need a master file.
Circuit City Logo Evolution: A Before-and-After Design Evaluation
An evidence-led look at Circuit City’s logo changes, how to judge those marks as vector artwork, and what editability, construction and trademark use mean in practice.
PowerPoint’s New Logo: A Before-and-After Design Audit
A before-and-after design audit of PowerPoint’s refreshed app mark: what changed, how the artwork behaves as vector, and what that means in practice.
McDonald’s Logo Through the Years: Evaluating the Redesigns
A practical look at how McDonald’s marks changed over time, what that means for vector artwork, and how to judge files, lockups and trademark use.
New GM Logo: A Before-and-After Redesign Evaluation
A practical before-and-after look at General Motors’ square mark, focused on vector structure, file types, and what the redesign means for logo use.
McDonald’s 1940 Logo: Evaluating Its Evolution
Assess the 1940 McDonald’s restaurant mark, how the identity later changed, and how to treat modern vector reconstructions in practical file work.