Articles
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CTW Logo History: Evaluating Changes Between Versions
Evaluate CTW logo versions as vector artwork: how letter construction, file structure and redraws differ, and what those changes mean for practical use.
Uber's new logo
What Uber's new logo refers to, how the current wordmark differs from earlier marks, and how to judge a vector asset without over-reading the file.
Ohio University Logo Change: Before and After Comparison
What Ohio University’s logo change is, which mark it covers, how to compare old and new versions, and how to handle vector files.
Columbia Logo Evolution: Before-and-After Evaluation
A practical before-and-after evaluation of Columbia logo evolution, covering vector construction, what actually changed, and how to judge usable artwork.
Adobe Logo Evolution: Compare the Old and Current Designs
Compare Adobe’s old and current logos: the 1982 wordmark, classic red A, and 2017 refresh, with geometry, type, color, and vector-asset guidance.
Taco Bell’s Current Logo: A Before-and-After Design Audit
A design audit of Taco Bell’s current bell-and-wordmark logo: what changed from the previous mark, and what that means for vector artwork, files, and use.
TJ Maxx Logo History: Comparing Design Changes
How the T.J.Maxx wordmark is built, what changed across lockups, and how those choices affect color, spacing, scale and vector use.
UTSA Old Logo: Comparing the Previous and Current Design
A clear comparison of UTSA’s previous and current logos: geometry, type, color, scalability, and which mark to use for archival, athletic, or academic work.
StudioCanal Logo History: Evaluating Changes in Brand Identity
Evaluate StudioCanal logo history and brand-identity changes, with practical notes on vector artwork, version matching, and trademark use.
What Makes a Good Logo: Practical Redesign Audit Criteria
Practical criteria for auditing vector logo artwork before a redesign: path quality, editability, type, scale, color, and delivery fitness.
Chrome Logo Changes: Evaluating the Version Searched as “New Chrome Logo 2020”
What a 2020 Chrome logo file usually is, how the mark changed, and how to judge vector artwork, editing, and trademark use.
Circle K Logo History: Evaluating the Design Changes
An evidence-led look at Circle K logo history, how the circled K changed over time, and what those design shifts mean for vector artwork and use.