Articles
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Walmart Logo Changes: Evaluate the Claimed 2023 Redesign
An evidence-led look at the claimed 2023 Walmart logo, how it relates to the 2008 spark wordmark, and what that means for vector files and use.
Cracker Barrel Logo Apology: Evaluating the Redesign Response
What the Cracker Barrel logo reversal means for vector artwork: which mark is current, how the two lockups differ, and how to use files without assuming edit rights.
Pepsi Logo Redesign: A Before-and-After Evaluation
A practical look at Pepsi’s redesigned globe and wordmark: what changed, how to judge vector artwork, and what that means for using the files.
Miami Dolphins Logo in 2026: Checking for Changes and Evaluating the Design
A practical 2026 check on the Miami Dolphins logo: whether the mark changed, how the leaping-dolphin artwork is built, and what that means for vector files and use.
PowerPoint Logo Evolution: Before-and-After Evaluation
A practical before-and-after evaluation of the PowerPoint logo: how the mark changed, how to read its vector structure, and what those changes mean for artwork files and use.
Honeywell Logo Redesign: A Before-and-After Audit
A practical vector-artwork audit of Honeywell’s earlier circular lockup and later mark-plus-wordmark system, covering structure, file delivery, editability and use rights.
PBS Logo Evolution: Before-and-After Evaluation
A before-and-after look at how the PBS P-head changed from the 1970s to the current mark, and what those changes mean for vector artwork, files, and use.
Mercedes Logo Redesign: A Practical Before-and-After Evaluation
A practical before-and-after evaluation of Mercedes logo vector artwork: what a newer mark changes, how to judge true vectors, and what that means for use.
SEAT Logo History: Evaluating the Design Changes
How the SEAT S emblem and wordmark changed across generations, and what those shifts mean when you evaluate or prepare vector logo artwork.
University of Rochester’s New Logo: A Before-and-After Evaluation
A practical before-and-after look at the University of Rochester’s updated institutional mark as vector artwork, covering file structure, reuse, and rights.
Church’s Old and New Logos: A Practical Design Comparison
A practical comparison of Church’s previous and current logos, covering geometry, type, color, spacing, scale and vector-file use so you can choose the right mark.
Stop simplifying logos
Why oversimplifying a mark is a design choice, not a vector requirement—and how path-based logo artwork should stay distinct, scalable, and legally separate from a download.