Articles
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Rebranding NFL Logos
What NFL logo rebranding means in vector identity work: league versus team marks, what actually changes, and how to evaluate a redesign or asset.
USCA New Logo: A Before-and-After Redesign Evaluation
A practical before-and-after look at the new USCA logo as vector artwork: how to judge construction, delivery, and use when official files are the evidence.
Amex Logo History: Evaluate the Evolution of the Design
A practical evaluation of how the American Express logo evolved, what its vector artwork contains, and how that history affects files, lockups and trademark use.
Bell System Logo History: Evaluating Successive Redesigns
How the Bell System mark moved from a pictorial seal to Saul Bass’s geometric bell, and what each generation means when you prepare or evaluate vector logo artwork.
MSN Logo History: Evaluating Changes Across Versions
Evaluate how the MSN butterfly mark changed across versions, what those shifts mean for vector artwork, and how to judge files, reconstruction and use.
NCL Logo Redesign: A Before-and-After Audit
A practical vector-artwork audit of the NCL logo redesign: what the new mark is, how to judge old versus new files, and what that means for delivery and use.
Paramount Skydance Logo: Evaluating the New Brand Identity
A practical look at the Paramount Skydance brand mark: what the identity is, how to judge vector artwork, and what editability, formats and trademark limits mean in use.
South Park Logo History: A Before-and-After Design Audit
A practical before-and-after audit of the South Park wordmark: cut-paper construction, later cleanup, and how to judge true vector artwork.
Firefox Logo Changes: Compare Recognition and Small-Size Clarity
Compare Firefox logo versions on recognition and small-size clarity, from the globe-wrapping fox to the simplified fox-head mark used today.
New Danimals Logo: A Practical Redesign Audit
A practical audit of Danimals’ updated logo as vector artwork: what the mark is, how to judge the files, and what format and rights actually mean.
McDonald’s Speedee Logo: Evaluating the Change in Brand Identity
What McDonald’s Speedee mark is, how the identity moved to the Golden Arches, and what that change means for vector files, editability and lawful use.
Old Cracker Barrel Logo vs New
A design-focused comparison of Cracker Barrel’s classic combination mark and the 2024 wordmark, covering form, type, color, and what the rollback means for assets.