Articles
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Google Chrome's Reported 2020 Logo Change: What Can Be Compared?
A vector-focused comparison of the reported 2020 Chrome logo with earlier and later marks: geometry, color, depth, the C-gap, scalability, and how to choose an asset.
Tubi Logo Redesign: Comparing the Old and New Identity
Compare Tubi’s old magenta wordmark with the current identity: letterforms, color, spacing, scalability, and how to choose the right logo asset.
Old Logo vs New Logo: A Practical Redesign Evaluation
Compare old and new logos by shape, type, color, and vector construction so you can judge a redesign and choose the right asset.
BRICS New Logo: Before-and-After Design Evaluation
A measured before-and-after look at the BRICS logo as vector artwork: what changed, how to judge the files, and what editability and trademark limits mean in practice.
Newcastle Badge Redesign: Comparing the Existing Badge and Proposed Changes
A visual comparison of Newcastle United’s existing circular magpie-and-castle badge and typical redesign proposals, covering geometry, type, colour, scale and vector use.
BND Logo Evolution: Before-and-After Evaluation
Evaluate BND logo versions as vector artwork: construction changes, before-and-after checks, file structure, and what those shifts mean for editing and use.
Why Twitter Changed Its Logo to X: Evaluating the Rebrand
Twitter replaced its bird with X in 2023 to signal an everything-app rebrand. Here is what that means for the mark’s design and vector use.
Worst Logo Rebrands of 2023: Before-and-After Evaluation
A vector-artwork reading of 2023 logo rebrands that drew the harshest reactions, with a before-and-after checklist for editable files, scalability and use rights.
Buick’s classic logo: evaluate changes in the brand identity
Assess Buick’s classic tri-shield, how later identity refreshes changed its form, and what those shifts mean for vector artwork, editing and trademark use.
Houston Rockets Logo Redesign: A Before-and-After Evaluation
A practical before-and-after look at the Houston Rockets’ current rocket mark versus the previous circular badge, focused on vector structure, file types, and use rights.
Titans New Logo Concept: Comparing a Proposal with the Current Mark
Compare a proposed Titans logo with the current mark using geometry, type, color, spacing, scale and editability, then choose by intended use.
BMW Alpina New Logo: Before-and-After Design Evaluation
A measured before-and-after look at the BMW Alpina mark for anyone judging vector artwork, construction, file delivery and lawful use.