Articles
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New Red Lobster Logo: Evaluating the Changes
A practical assessment of Red Lobster’s current logo, how the mark changed, and what those changes mean for vector artwork, editing, and permitted use.
What the new Cracker Barrel logo was going to be
The 2024 Cracker Barrel redesign dropped the man-and-barrel drawing for a brown wordmark. See what it looked like, how it differed from the classic mark, and why it was reversed.
Life Time Fitness New Logo: Before-and-After Design Evaluation
A practical before-and-after look at the Life Time Fitness to Life Time logo change, focused on vector artwork, file structure and real-world use.
15 Corporate Logo Fails: Practical Lessons for Redesign Audits
Fifteen widely discussed corporate logo misfires, read as a redesign audit: what broke, what to check in vector artwork, and how file delivery affects a rebrand.
Colorado State Logo Redesign: Before-and-After Evaluation
A practical before-and-after look at the new Colorado State logo as vector artwork: what changed, what to inspect in the files, and what remains unverified.
LeBron as a New NBA Logo: Evaluating the Redesign Proposal
A practical look at treating a LeBron-based NBA mark as vector logo artwork: what the concept is, how silhouette identity works, and what files, rights and editability actually imply.
Wattpad’s New Logo: Meaning and Before-and-After Evaluation
What logo meaning is in vector artwork, how a redesign changes geometry and delivery, and how to evaluate Wattpad’s old and new marks without guessing specs.
The Eagles New Logo: Before-and-After Evaluation
A practical before-and-after look at the Eagles’ new logo as vector artwork: what changed in construction, how to treat files, and what use of the mark requires.
TCF Logo Evolution: Comparing the 1935 Design with Later Versions
Compare the 1935 TCF logo with later versions using geometry, type, color, spacing and vector editability, and choose a mark that fits the job.
Buffalo Bills original logo: a before-and-after comparison
Compare the Buffalo Bills’ original bison-and-football mark with the later charging-buffalo identity: geometry, color, type, spacing, and vector use.
Hot Topic’s Original and New Logos: A Before-and-After Evaluation
A practical before-and-after look at Hot Topic’s original and updated logos, with vector-artwork, format, and trademark implications for people evaluating the mark.
Tampa Bay Buccaneers Logo Changes: A Before-and-After Evaluation
Why the Buccaneers replaced Bucco Bruce, how the pirate-flag logo evolved, and what each era means for vector artwork and practical use.