Articles
5801 posts
Overcomplicated Logos: How to Audit What Needs Simplifying
Audit overcomplicated logo artwork by checking paths, type, effects and scale. Learn what to simplify and how to confirm a cleaner, usable vector file.
Did Snapple Change Its Logo? A Before-and-After Evaluation
Snapple has refreshed its wordmark and badge over time. See what changed, what stayed, and how that affects vector logo files and use.
ENHYPEN’s New Logo: Evaluate the Before-and-After Design
Assess ENHYPEN’s updated logo as vector artwork: what changed in the mark, how to judge editability and file structure, and what that means for practical use.
Arby’s New Logo: A Before-and-After Design Audit
A practical before-and-after audit of Arby’s logo as vector artwork: the hat-and-wordmark lockup, what to inspect in the files, and how that affects real use.
Range Rover Old and New Logo: A Before-and-After Evaluation
A practical before-and-after look at Range Rover’s older nameplate and current wordmark, focused on vector artwork, file structure and trademark use.
Arsenal’s New Logo: Compare It with the Previous Crest
A side-by-side design reading of Arsenal’s simplified cannon wordmark and the earlier heraldic shield: geometry, type, colour, scale and when each lockup is the right asset.
Gushers logo history
How the Gushers wordmark took shape, what its design signals, and what that means for vector files, edits and trademark use.
IBEW Logo History: Comparing Design Changes
A visual comparison of IBEW emblem versions: fist-and-lightning geometry, seal versus simplified marks, color and scale tradeoffs, and what remains undocumented.
How to Evaluate a Logo Color Change
Evaluate a logo color change by checking that vector fills, strokes and swatches remap cleanly, contrast holds, and the file stays deliverable in the required color modes.
The New York Times Redesign: Before-and-After Logo Evaluation
Evaluate The New York Times redesign logo as vector artwork: before-and-after construction checks, true paths versus raster previews, and usage limits.
Sears Logos Through the Years: A Redesign Evaluation
A practical evaluation of how the Sears wordmark changed across eras, what those redesigns mean for vector artwork, and how to judge files, reconstruction, and trademark use.
JCPenney’s Current Logo Compared with Its Previous Design
Compare JCPenney’s current red wordmark with the earlier jcp lettermark: visual changes, documented identity shifts, and how to handle each version as a logo asset.