Articles
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Belk’s New Logo: A Practical Before-and-After Evaluation
A practical before-and-after look at Belk’s refreshed wordmark as vector logo artwork: what changed, how to judge files, and what usage actually allows.
Nokia New Logo vs Old Logo: A Practical Redesign Evaluation
A practical comparison of Nokia’s 2023 wordmark and the classic logo: letterforms, color, vector use, scope, and how to choose the right mark.
CF Montréal’s 2023 Logo: Before-and-After Evaluation
A practical before-and-after look at CF Montréal’s 2023 logo as vector artwork: what changed from the earlier crest, how the mark is built, and what that means for files, reproduction, and use.
Pepsi’s New Logo: Before-and-After Evaluation
Before-and-after evaluation of Pepsi’s 2023 logo versus the 2008 smile globe: geometry, type, scalability, and what the change means for vector artwork.
What Makes a Bad Logo? Practical Criteria for a Redesign Audit
Practical redesign-audit criteria for a weak logo: recognition, type, color, true vector paths, scale, delivery files, and usage rights.
NFL Titans New Logo
What the Tennessee Titans logo is, how the circular flame-sword T is built, and how to tell the official mark from concepts when you work with vector assets.
Ravens Logo Redesign: Comparing the Old and Current Versions
A side-by-side look at the original and current Ravens raven-head logos: geometry, the hidden B, color, scalability, and which mark to use.
McDonald’s Logo History: Evaluating Design Changes
How the Golden Arches ident developed, what later simplifications changed, and how to judge vector files, trademarks and 2023 update claims.
Mizzou’s New Logo: Comparing the Design Before and After
Compare Mizzou’s previous and current logos on geometry, type, color, spacing, scale and vector editability so you can judge the redesign and pick the right asset.
Toronto Raptors’ 2021 Logo: Before-and-After Evaluation
A practical before-and-after look at the Toronto Raptors’ 2021 primary logo, its vector artwork structure, and what that means for licensed use and file delivery.
Gorilla Tag’s New Logo: A Before-and-After Evaluation
A practical before-and-after look at Gorilla Tag’s new logo as artwork: what the mark is, how to judge vector structure, and where file and rights limits apply.
Rubik’s Cube Logo Evolution: Comparing Design Changes
A visual comparison of Rubik’s Cube logo versions: cube geometry, wordmark, color, and how each lockup behaves as a scalable identity asset.