Articles
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PMI’s New Logo: Meaning and Before-and-After Evaluation
How meaning is read from a new PMI logo’s vector construction, and how to evaluate the previous and current marks as artwork.
Knoll Logo History: Evaluating Design Changes
How Knoll’s wordmark changed over time, how to tell which version you have, and what those revisions mean for vector artwork, editing, and permitted use.
HPE Aruba Logo Redesign: Before-and-After Evaluation
Evaluate the current HPE Aruba logo against the earlier Aruba mark, with practical notes on vector artwork, file formats, editability, and trademark use.
New Superman Logo vs. Old: Evaluating the Design Changes
A visual comparison of the new Superman chest emblem and earlier S-shields: silhouette, letterform, color, finish, and what those changes mean for vector work.
UTSA Logo Change: A Before-and-After Audit
A vector-artwork audit of the UTSA identity change: construction, color, lockups, raster stand-ins, and what unofficial files cannot confirm.
Stoopid Monkey Logo History: Comparing the Versions
A version-by-version look at the Stoopid Monkey logo: the monkey mascot, the wordmark, the on-screen vanity card, and the later Stoopid Buddy Stoodios identity.
New Purdue Logo: Before-and-After Evaluation
A practical before-and-after reading of Purdue’s current official logo as vector artwork: what is under discussion, how to compare it with the prior mark, and what that means for files, editing, and use.
PowerPoint’s New Logo: A Before-and-After Evaluation
What the current PowerPoint mark is, how it differs from earlier icons, and what that means for vector artwork, file types, and permitted use.
Apollo.io New Logo: A Before-and-After Evaluation
An evidence-led look at Apollo.io’s updated logo as vector artwork: what changed at the identity level, how to judge file structure, and what that means in use.
Hardee’s Logo Redesign: Original and Later Designs Compared
Compare Hardee’s original logo with later redesigns: star mark, wordmark, color, and how to identify the right version when working with vector assets.
Range Rover New Logo: Checking and Evaluating the Design Update
What the current Range Rover wordmark means, how its lettering is built, and how to judge a vector file of the design update for production use.
Facebook logos over the years
How Facebook’s wordmark and f-symbol evolved, what that means for vector artwork, and how downloads differ from rights to edit or use the marks.