Articles
5801 posts
Urban Air: Comparing Logos Across Stages of Development
Compare Urban Air logo versions by what the drawings show, what records can prove, and how to handle vector files. Missing dates and credits are flagged.
St. Louis Blues Logo Redesign: Evaluating the Proposed Changes
How to judge a St. Louis Blues logo redesign as vector artwork: path construction, color, lockups, trademarks, and what a delivered file actually contains.
Cracker Barrel Logo Redesign: Evaluating the Design and AI Claims
A practical look at Cracker Barrel’s simplified wordmark, the AI-generation claims around it, and what that means for vector logo files, editing, and trademark use.
Richmond Flying Squirrels’ New Logo: Before-and-After Evaluation
A practical before-and-after look at the Richmond Flying Squirrels’ new logo as vector artwork, covering format, editability, and use.
G League Ignite Logo Redesign: Before-and-After Evaluation
A practical look at the G League Ignite logo redesign for readers who need to identify the current mark, judge vector artwork, and understand file and usage limits.
Pheasants Forever’s New Logo: Before-and-After Evaluation
A practical before-and-after look at Pheasants Forever’s updated mark as vector artwork: what changed in use, what a true vector file must contain, and where the public record still falls short.
Walmart’s New and Old Logos: A Practical Redesign Evaluation
A practical comparison of Walmart’s 2008 spark logo and 2025 refresh, focused on vector structure, file delivery, and real-world artwork use.
Good and bad logo design
How to tell strong logo design from weak construction: simplicity, path geometry, type handling, and files that actually work in print and digital use.
Olivia Rodrigo’s New Logo: Before-and-After Evaluation
A practical vector-logo reading of Olivia Rodrigo’s updated wordmark: what changed, what a public file actually is, and how to judge artwork for real use.
Alabama logos over the years
How University of Alabama athletic marks and related state emblems changed across eras, and what that means for true vector logo artwork.
American Standard Logo History: A Comparative Design Audit
A comparative design audit of the American Standard logo: wordmark and emblem treatments, what is documented, and how to evaluate vector versions.
Chicago Cardinals Logo History: Evaluating Changes Across Versions
Evaluate Chicago Cardinals logo versions as vector artwork: what changed across marks, how construction differs, and what that means for files, edits and use.