Articles
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URMC’s New Logo: A Practical Before-and-After Evaluation
A practical before-and-after look at URMC’s updated logo as vector artwork: what the new mark is, how to judge the files, and what that means in use.
Google Slides Logo History: A Before-and-After Design Review
A before-and-after design review of the Google Slides icon, from earlier presentation glyphs to the Workspace-era vector mark, and what that geometry means in practice.
Independent Logo Changes: Comparing the Old Design and Examining the Controversy
A visual comparison of The Independent’s earlier masthead and later marks, covering typography, geometry, color, scalability and the debate around the change.
Wendy’s Logo: Old and New Compared
Compare Wendy’s classic circular portrait with the simplified current head and script wordmark, including drawing details and vector-asset implications.
Old Xbox Logo vs New: A Before-and-After Evaluation
Compare Xbox’s original 3D orb with the current flat geometric X: construction, wordmark, and what the change means for vector logo work.
Bimbo Logo Redesign: Comparing the Old and Current Versions
Compare the old and current Bimbo bakery logos: bear geometry, wordmark, color, spacing, scale, and how to choose the right version for vector work.
Graeter’s Ice Cream Logo Redesign: A Before-and-After Evaluation
A practical before-and-after evaluation of Graeter's Ice Cream's new logo as vector artwork: what to compare, how file structure affects reuse, and what remains unverified.
Safari Logo History: Evaluate the Icon’s Design Changes
How Apple’s Safari compass icon changed across design eras, what those shifts mean for vector artwork, and how to treat the mark in files and use.
Google Chrome Logo Evolution: Evaluating the Redesigns
A practical look at how the Chrome mark changed from a glossy 2008 sphere to a simpler 2022 geometry, and what those shifts mean for vector artwork.
Modified logo design
How to modify a logo as vector artwork: path geometry, type handling, evaluation, and files ready for digital and print use.
Google Logo: Old and New Compared
How Google’s old Catull wordmark differs from the 2015 Product Sans logo and four-color G, and what that means for vector identity work.
How to analyze a logo before and after a redesign
Inspect a logo’s paths, type, color and files before a redesign, then compare the new artwork to decide whether it is fit for use.