Articles
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ABC’s 2007 Logo: A Before-and-After Design Audit
A design audit of ABC’s 2007 logo refresh: what changed from the classic circle mark, what is actually vector, and how to evaluate artwork for practical use.
Pringles Logo Evolution: A Before-and-After Evaluation
How the Pringles character mark and wordmark changed across generations, and what those shifts mean for vector artwork, file structure, and lawful use.
The Washington Redskins New Name and Logo
The former Washington Redskins now play as the Washington Commanders, with a burgundy-and-gold W as the current primary logo. Compare that mark with the interim Football Team identity.
Western Michigan Logo History: A Before-and-After Brand Audit
A practical before-and-after look at Western Michigan logo history, vector construction, file types, and what changed for people preparing or evaluating artwork.
Clippers Old Logo vs New Logo: A Practical Design Comparison
A practical comparison of Los Angeles Clippers logo versions: geometry, color, type, meaning, and how the marks behave as identity assets.
Montana State: An Assessment of the Logo's Evolution
A practical reading of Montana State’s logo history: which marks are in play, how the identity is built, and what that means for vector artwork, edits and use.
Street Fighter 6 Logo: Evaluating the Design and Reddit Feedback
What the Street Fighter 6 logo is, how Reddit talks about it, and what that means for vector files, editability, and legal use.
Utah Mammoth Logo History: Assessing the Changes
How the Utah Mammoth mark replaced the Utah Hockey Club placeholder, what changed in the artwork, and how to treat official versus unofficial vector files.
Cruz Azul’s New Logo: A Before-and-After Design Evaluation
A practical before-and-after evaluation of Cruz Azul’s new club logo as vector artwork, covering paths versus previews, design change, and use limits.
Trane Logo History: Evaluating Design Changes
Evaluate Trane logo versions as vector artwork: how design changes show up in paths and lockups, what records do not cover, and what to check before use.
Vanderbilt New Logo vs Old: A Before-and-After Evaluation
How Vanderbilt’s current and previous logos differ in identity, what to inspect in a redesign, and how to judge vector artwork before you use it.
WWE New Logo 2021: Evaluating the Reported Change
What a reported 2021 WWE logo means for vector artwork: which mark is in play, how to judge real vector files, and what usage rights still block.