Articles
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Discover Card Logo History: Comparing Design Changes
How Discover Card’s logo changed from 1985 to the flat orange disc, and which version to use for vector work, UI or historical reproduction.
Advance Auto Parts Logo Changes: A Before-and-After Evaluation
A practical before-and-after look at the Advance Auto Parts mark: what changed visually, how that affects vector artwork, and what you can and cannot assume about files, fonts and use.
Ad Council New Logo: A Practical Before-and-After Evaluation
A practical before-and-after evaluation of the Ad Council’s current logo as vector artwork, covering structure, file integrity, and usage rights.
Fox Logo Redesign: A Before-and-After Evaluation
Evaluate a new fox logo as vector artwork: how a redesign differs from the previous mark, what counts as editable paths, and what that means for files, rights and use.
Portland Winterhawks Logo Change: Before-and-After Redesign Evaluation
A practical look at the Portland Winterhawks logo as vector artwork: what a redesign evaluation covers, construction issues, and use limits.
GoDaddy’s New Logo: Meaning and Before-and-After Evaluation
A vector-design reading of GoDaddy’s redesigned mark: what the contained wordmark means, how its geometry changed, and how to judge the before-and-after.
UConn Husky Logo History: Comparing Design Changes
Understand how the UConn Husky logo changed, compare versions on geometry and type, and choose the right mark for vector assets.
Meta logo design review: evaluating the visual identity
A practical review of Meta’s infinity mark and wordmark for vector logo work, covering form, scalability, delivery fitness, and the gap between files and usage rights.
Barcelona’s Nike Logo Change: Before-and-After Evaluation
A practical before-and-after look at Barcelona’s Nike branding: which marks changed, how to judge vector artwork, and what you can actually use.
QuickTime Logo History: Comparing Changes Across Versions
A version-by-version look at the QuickTime Q: geometry, material, color and icon canvas, with practical notes for choosing and editing vector assets.
Baltimore Ravens Logo History: Comparing Design Changes
Compare Baltimore Ravens logos from the 1996 launch mark to the current raven-head identity: geometry, color, scalability, and how to choose the right version.
Johnson & Johnson 2023 Logo Redesign: Before-and-After Evaluation
A practical before-and-after evaluation of Johnson & Johnson’s 2023 logo refresh, covering vector artwork, file structure, editability and trademark use.