Articles
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Pringles Logo Evolution: Before-and-After Evaluation
How the Pringles logo and its mascot changed from the detailed earlier packaging marks to the flat 2021 redesign, what that means for vector artwork, and which details still need verified records.
London 2012 Logo Controversy: Evaluating the Design Decisions
An evidence-led look at the London 2012 Olympic emblem: what the controversy covered, how the jagged 2012 artwork is built, and what that means for vector use, lockups and trademarks.
Aardman Logo History: Evaluate the Design Changes
How to assess the Aardman logo's design changes: which mark is meant, what records are needed to verify dates and designers, and how to check vector files.
WildBrain Logo Evolution: Before-and-After Evaluation
An evidence-led look at how the WildBrain logo evolved, what the record supports, how to compare versions, and how to check vector files and usage rights.
McDonald's Logo Evolution: Before-and-After Evaluation
How the McDonald's logo moved from mascot and script lettering to the flat golden arches, with an evaluation of each stage for vector reproduction and use.
Coinbase Logo Evolution: Before-and-After Evaluation
A measured before-and-after look at how the Coinbase logo has changed, what the record does and does not document, and how to judge vector files of each version.
New ISU Logo: Evaluate the Changes From the Previous Version
How to assess a new ISU logo against its predecessor: identifying which ISU, what changes to compare, how to check the vector artwork, and what usage rights to confirm.
Zoom Logo Evolution: Before-and-After Evaluation
A measured look at how the Zoom logo has changed, what can and cannot be verified about its redesigns, and how to compare and handle Zoom vector logo files.
How to Evaluate a Facebook Logo Redesign Concept
A practical framework for judging a Facebook logo concept: recognizability, path geometry, small-size behaviour, colour, typography and the permission limits on reusing the mark.
LinkedIn Logo Evolution: Before-and-After Evaluation
An evidence-aware look at how the LinkedIn logo has changed, from wordmark-plus-box to a compact 'in' mark, and what that means for vector files.
Dropbox Logo Evolution: Before-and-After Evaluation
A measured before-and-after look at how the Dropbox logo has changed, what its open-box mark suggests about vector construction, and how to evaluate and use logo files responsibly.
Penguin Logo Evolution: Before-and-After Evaluation
How to evaluate a penguin logo's evolution: identifying the mark, documenting its history, comparing vector construction before and after, and checking file and usage rights.