Articles
5801 posts
Walmart Name and Logo Changes: A Before-and-After Review
A before-and-after look at Walmart’s hyphenated wordmark, star lockup and spark-era logos, and what each change means for vector files and use.
Logo Rating AI: What a Score Means for Vector Artwork
What an AI logo rating actually measures, which vector-design terms matter, and how to use a score when you create, source, evaluate or deliver a logo.
How to Audit Poorly Designed Logos and Evaluate a Redesign
Audit weak logos for path, type, and export faults, then judge whether a redesign is true vector artwork ready for digital and print delivery.
BET Logo History: A Practical Evaluation of Design Changes
A practical look at BET’s wordmark over time: how versions differ in construction, how to judge vector files, and what rights and format checks matter.
Superman Logo Evolution: Comparing Successive Designs
How Superman’s S-shield changed from a 1938 chest badge into a family of comic, film and vector marks, compared by geometry, color and use.
The New Nike Logo: Comparing It With the Previous Design
Compare Nike’s simplified Swoosh lockup with earlier wordmark-plus-Swoosh treatments: geometry, type, spacing, color, scale, and vector-asset use.
Graeter’s New Logo: Evaluating the Redesign
What Graeter’s new logo means as vector artwork: how to judge the redesign for production, which files count as editable paths, and what official assets still leave unknown.
Graeter’s New Logo: A Before-and-After Design Audit
A vector-focused before-and-after audit of Graeter’s updated logo: what the new mark is, how artwork is built and delivered, and what that means in use.
M&M’s Logo Evolution: Evaluating Design Changes
How the M&M’s wordmark and character marks have changed, what those shifts mean in vector artwork, and how to judge usable files, versions and trademark limits.
Really bad logos
What makes a logo fail as vector artwork, how those faults show up in paths, type and delivery files, and what to fix before you use or rebuild it.
Rite Aid Logo History: Comparing the Redesigns
A visual comparison of Rite Aid logo versions, from the boxed R to the 2014 sunburst, covering geometry, type, color, and vector-asset tradeoffs.
Frito-Lay Logo Evolution: Before-and-After Evaluation
Assess how the Frito-Lay corporate wordmark has changed, what those shifts mean for vector artwork, and how to judge before-and-after versions for practical use.