Articles
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Pentagram’s Slack Redesign: A Before-and-After Logo Evaluation
A practical assessment of Pentagram’s Slack logo redesign, focused on vector artwork structure, before-and-after changes, and file delivery implications.
Stanford old logo: a practical comparison with the current identity
Understand what is needed to compare an older Stanford logo with the current identity, from typography and spacing to vector quality and intended use.
KPMG Logo History: The Name, the Boxes and What Can Be Verified
How the KPMG logo connects to the firm's 1987 merger, what the four-box mark visibly contains, and which logo dates and rationales still need verification.
New Winn-Dixie Logo: Before-and-After Design Evaluation
A practical assessment of the new Winn-Dixie logo redesign, focusing on vector artwork structure, file expectations, and what designers should verify before use.
PwC Logo History: Evaluating Changes Across Versions
A measured look at how the PwC logo has changed since the 1998 merger, what is documented and what is not, and what each version means for finding and using vector artwork.
Illini’s Old Logo Compared with Its Later Identity
A visual comparison of the Illini old logo and the later Fighting Illini identity, covering the chief mark, block I, color shifts, and practical implications for vector use.
PowerPoint Logo History: A Before-and-After Design Audit
A focused look at the PowerPoint logo before and after, what changed in the artwork, and what that means for vector logo use.
West Ham Crest History: Compare Design Changes
Trace the West Ham United crest from crossed hammers to the castle shield and the 2016 redesign, then compare symbols, detail, type and vector use for each version.
Miami Dolphins Logo Changes: A Before-and-After Design Evaluation
A practical before-and-after evaluation of Miami Dolphins logo changes, covering the dolphin mark, sunburst, typography and what to check before using vector artwork.
SFA New Logo: A Before-and-After Redesign Evaluation
How to evaluate the SFA new logo against its predecessor: identifying the right mark, checking for true vector artwork, and separating download access from usage rights.
Xbox Logo Evolution: A Before-and-After Review
A practical review of how the Xbox logo changed over the years, focusing on the vector design shifts from the early 3D wordmark to the current flat sphere.
NFL Team Logo Evolution: Compare Redesigns Team by Team
A team-by-team guide to how NFL logos have changed, which redesigns were refreshes versus overhauls, and how to compare versions by geometry, color and scalability.