Articles
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Failed Logo Designs: How to Identify What Went Wrong
Diagnose a failing logo: separate design flaws from artwork defects, run stress tests, and trace blurry, broken, or mis-rendered vector files to their cause.
Tom and Jerry Logo Evolution: Before-and-After Design Review
A practical review of Tom and Jerry logo history and what the transition from early theatrical title cards to modern vector-style wordmarks means for editable logo artwork.
Nike Logo History and Design: Comparing Its Evolution
How the Nike Swoosh was created in 1971, how its wordmark and lockups changed through the standalone mark, and what to check when using Nike vector files.
Overused Logo Ideas: Auditing Distinctiveness Before a Redesign
How to spot overused logo ideas, test whether your mark is distinctive, and check the vector file, stock elements, fonts and licensing before a redesign.
PSG Logo Redesign: Evaluate the New and Previous Designs
How to assess a PSG logo redesign, distinguish confirmed changes from concepts, and check whether logo files contain usable vector artwork.
Schwab logo change: a practical before-and-after evaluation
Learn what evidence is needed to assess a Schwab logo change and how to compare its appearance, vector structure and practical file delivery.
Logo Redesign Case Studies: How to Evaluate Before-and-After Results
A practical guide to reading logo redesign case studies, judging before-and-after artwork, and turning those lessons into usable vector logo files.
MGM New Logo: Before-and-After Redesign Evaluation
What can be concluded about MGM’s new logo, what a before-and-after comparison needs, and why vector artwork matters for practical use.
Nationals vs. Walgreens Logo: Evaluating Visual Similarity
How similar are the Washington Nationals curly W and the Walgreens script W? A side-by-side look at the overlapping design traits, the differences, and what the evidence can and cannot settle.
Wisconsin Badgers Logo History: Evaluating the Redesigns
A practical assessment of the Wisconsin Badgers logo history, focusing on vector logo design, redesign decisions, and what the artwork means for file use.
Goodwill Logo Redesign: A Before-and-After Audit
Has Goodwill introduced a new logo? An evidence-led look at what can be verified and what a meaningful before-and-after vector audit requires.
Firefox’s First Logo: Evaluating the Evolution of Its Design
A focused assessment of the first Firefox logo, its vector design origins, and the practical differences between early artwork and later editable SVG files.