Articles
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Understanding the New Amazon App Logo
A focused visual guide to the current Amazon app icon, its design changes, and what to check before using or recreating it as a vector asset.
Twitter’s New Logo: Evaluating the Change to X
A practical assessment of the X logo that replaced Twitter’s bird, covering vector artwork, file delivery and what the change means for design use.
Eide Bailly: Comparing the New and Previous Logos
What can be established about Eide Bailly’s new and previous logos, what evidence is missing, and what to check before choosing a vector asset.
Winn-Dixie: Evaluating the New Logo Against the Previous Mark
A practical assessment of the Winn-Dixie logo update, with attention to vector artwork, file delivery and what the change means for designers and brand users.
Glitch Productions Old Logo and How the Versions Compare
A visual comparison of the Glitch Productions old logo and later versions, covering shape, color, typography and what the redesign changes in vector logo use.
US Bank Logo History: Evaluating Design Changes
A practical assessment of the US Bank logo history, separating documented design changes from visual interpretation and explaining how vector logo artwork applies to real file use.
History of the Nickelodeon Logo: Design Evolution and Vector Asset Considerations
A guide to the history of the Nickelodeon logo, covering its observable design changes from the Pinwheel era to the splat and the 2023 rebrand, with practical implications for using vector assets.
How to pick a logo design
Choose a logo by comparing brand fit, readability, distinctiveness and practical use, then check that the supplied artwork supports your needs.
Red Wing Logo History: Comparing Design Changes
Understand the evidence needed to trace Red Wing’s logo history and compare changes in its symbol, typography, spacing, color and vector construction.
Minnesota Lynx’s New Logo: Before-and-After Evaluation
A practical before-and-after evaluation of the Minnesota Lynx new logo, with attention to vector artwork quality, file use, and what to check before downloading or editing.
Why the Gap Logo Redesign Failed: A Before-and-After Evaluation
Assess Gap’s logo redesign through recognition, typography and scalability, while separating visual judgments from claims that require evidence.
Rebranded NFL Logos: Official Updates, Fan Concepts and Vector Files
Understand the difference between official NFL logo updates and fan redesigns, and what to check before editing or using vector logo artwork.