Articles
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Capri Sun Logo Evolution: A Before-and-After Design Audit
A practical audit of the Capri Sun logo history, showing which visual changes matter for vector artwork, file preparation and licensed logo use.
Packers G Logo History: Evaluating Design Evolution
An evidence-aware look at the Green Bay Packers G logo: its commonly reported 1961 origin, how the mark has been refined, what is interpretation, and what this means for vector files and usage rights.
Sam’s Club New Logo: Evaluating the Redesign and Its Meaning
What the Sam’s Club logo redesign can and cannot tell you, explained through vector logo terms: paths, wordmarks, lockups, flat color and how to inspect artwork.
Fox Sports Logo History: A Comparative Redesign Audit
How the Fox Sports logo developed, which versions belong to which networks, how to compare redesigns, and what to check before using a vector logo file.
Houston Rockets Logos Over the Years: A Before-and-After Audit
An era-by-era audit of the Houston Rockets logo history, from San Diego origins to the modern R mark, plus what to check before using any Rockets vector file.
Disney World Logo Evolution: A Before-and-After Design Audit
A evidence-led audit of the Disney World logo design history and its practical implications for vector artwork, file preparation and trademark use.
Traveller’s Tales’ Old Logo: Comparing the Previous and Current Identity
A focused visual comparison of the previous and current Traveller’s Tales logo, covering letterforms, color, scalability and practical implications for working with vector assets.
Microsoft Bing Logo History: Comparing Redesign Decisions
How the Bing logo changed from a 2009 lowercase wordmark to the Microsoft Bing identity, with a comparison of each redesign's geometry, type, color and scalability.
Stacked vs. Horizontal Logos: Choosing the Right Layout
How stacked and horizontal logo lockups differ in proportion, type size, spacing and scalability, and how to choose the layout that fits each placement.
Microsoft Teams Logo Evolution: A Before-and-After Audit
An audit of the Microsoft Teams logo's history, covering the original flat tile, the Fluent-era redesign, later refreshes, and what each change means for vector artwork and file use.
Atlanta Thrashers Logo History: Comparing Design Changes
A focused guide to the Atlanta Thrashers logo history, comparing the primary crest design, color choices, typography and vector asset implications across the team's visual identity.
Ohio Bobcats Logo Evolution: A Before-and-After Design Audit
How to audit the Ohio Bobcats logo history: which marks to compare, what the documented record can confirm, and how to check vector files before using them.