Articles
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Amazon Prime Video’s New Logo: Before-and-After Evaluation
A practical before-and-after look at Amazon Prime Video’s refreshed logo as vector artwork: what changed, what to inspect in the files, and what that means for use.
Rhode’s New Logo: A Before-and-After Design Evaluation
A practical before-and-after look at Rhode’s new wordmark: what the logo is, how it reads as vector artwork, and what public files can and cannot support.
Instagram Logo Evolution: Comparing the 2018-Era Design with Other Versions
A visual guide to Instagram’s 2018-era camera glyph: how it developed, how it differs from earlier and later lockups, and how to choose the right asset.
Walmart Logo Evolution: Comparing the 2000s Identity with Later Designs
A visual comparison of Walmart’s 2000s WAL-MART wordmark with later spark lockups, covering type, color, geometry, and vector-asset use.
Mazda Logo Evolution: From the First Logo to Later Designs
The first Mazda logo is the 1930s circular chevron M. See how that emblem evolved, how later marks differ, and what that means for vector files and trademark use.
Gloob Logo Evolution: Comparing the 2012 Design with Later Versions
Compare Gloob’s 2012 launch wordmark with later versions on letterform, color, spacing and scalability, and see which details still need official assets.
Sprite Logo Evolution: Comparing the 1990s Design with Later Versions
Compare Sprite’s 1990s italic wordmark and lemon-lime burst with later logos: type, color, geometry, and what those changes mean for vector assets.
Make-A-Wish’s New Logo: Before-and-After Evaluation
A practical before-and-after evaluation of Make-A-Wish’s updated logo as vector artwork: what is under review, how to judge the files, and what that means for use.
Neuberger New Logo: Before-and-After Evaluation
A practical before-and-after look at the Neuberger logo refresh as vector artwork: what changed in construction, how to judge a usable master file, and what remains unverified without the source paths.
Bengals Logo Change: Before-and-After Evaluation
A practical before-and-after look at the Bengals mark as vector artwork: construction, scalability, file types, and what a change means for editable logo use.
Chicago Fire FC Logo History: Evaluating the Redesigns
Evaluate Chicago Fire FC crest redesigns, how each version is constructed, and what those changes mean when sourcing or preparing vector artwork.
Jell-O New Logo: Before-and-After Design Evaluation
A practical before-and-after evaluation of Jell-O’s updated logo, covering vector artwork structure, file delivery, and what the redesign means for real use.