Articles
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Creepy Text Fonts: What They Are and How to Identify One in a Logo
What makes a font read as creepy, the main styles, how to identify spooky lettering in a logo, and what to check about vector files and licensing before you use it.
How to Find Complementary Colors for a Logo Palette
Find the opposite of any color for a logo palette: how color wheels differ, why blue's opposite can be orange or yellow, and how to apply and check complements in vector artwork.
Silkscreen Font: What It Is and How It Works in Vector Logos
What the Silkscreen font is, how it differs from screen-print-style typefaces, how to identify it in a logo, and what to check before using it in vector artwork.
Onest Font
What the Onest typeface is, how to confirm whether a logo uses it, and what to check about vector files and licensing before using it in a wordmark.
Play Font: What It Is and How It Applies to Logo Lettering
An overview of the Play typeface: what it is, how to tell it apart from similarly named fonts, and what to check before using it in vector logo artwork.
Strong Fonts: What the Term Means and How to Identify One in a Vector Logo
What people mean by a strong font, the type styles that read as strong in logos, and how to identify the typeface in vector logo artwork before you edit or reuse it.
Ringbearer Font
What the Ringbearer font is, how it relates to fantasy film title lettering, and what to check before using it in vector logo artwork.
Logo Color Combinations and Pairings
How logo color combinations work, which pairing approaches suit vector logos, and how to store, test and deliver a palette so it holds up across print, screen and one-color use.
Satisfy Font: What It Is and How It Works in Vector Logos
Satisfy is a casual connected script typeface. Learn what it is, how it differs from other scripts, how to spot it in a logo, and what to check before using it.
Slackey Font: What It Is and How It Works in Vector Logos
An overview of Slackey, a heavy, informal display typeface: what it is, how it differs from general-purpose fonts, and what to check before using it in vector logo artwork.
Columbia Blue Color Code: What It Refers To and How to Confirm the Right Value
Columbia Blue is a light sky blue, but more than one numeric code circulates under that name. Learn how to confirm the right HEX, RGB, CMYK or spot value before building a vector logo palette.
Resident Evil Logo Font: What It Is and What to Know Before Using It
What font is the Resident Evil logo? Why the wordmark is best treated as custom lettering, how look-alike fonts differ from the original artwork, and what to check before using it.