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Gold RGB Color Code for Logo Design
The standard RGB value for gold is 255, 215, 0 (hex #FFD700). Learn how this differs from metallic gold tones and how to set gold correctly in a vector logo file.
How to Pick a Color for a Logo Palette
Choose a primary logo color that holds contrast, reproduces in RGB, CMYK and spot ink, then build a palette and set up vector swatches and exports you can verify.
Google Material Design Color Palette: What It Is and How to Use It for Logo Color
An overview of Google's Material Design color palette: how the original swatch system differs from Material 3 tonal palettes, and what that means for vector logo color work.
Thriller Font Identification
How to identify the lettering people call the thriller font, separate official artwork from recreations and lookalike fonts, and check vector files and usage rights.
Star Wars Title Font Identification
Is there a Star Wars font? Why the title logo is custom lettering rather than an installable typeface, how fan-made lookalikes differ from official artwork, and what to check before using a vector version.
Elegant Serif Font Identification
How to identify an elegant serif typeface in a logo: the style clues that narrow a match, why vector and raster sources differ, custom lettering caveats and licensing limits.
Color Names for Building a Logo Palette
A practical guide to color names for logo palettes: how they map to defined values, which names are standardized, and how to label swatches in vector logo files.
Sloppy Handwriting Fonts: What They Are and How They Behave in Vector Logos
What sloppy handwriting fonts are, how they differ from scripts and custom lettering, and what to check before identifying or using one in a vector logo.
Is White a Color? Using White in Logo Palettes
Is white a color? In light, pigment and design software the answer differs. Here is how to specify white in a logo palette and handle it in vector artwork and file delivery.
SVG to Base64: How to Encode a Vector Logo and When It Makes Sense
How to convert an SVG logo to Base64, build a data URI, and check the result, plus what Base64 does and does not change about your vector artwork.
Stylish Number Fonts
How to choose and identify stylish numeral fonts for logos: figure styles, display categories, vector outlining, raster pitfalls and licensing checks.
SF Mono Font Identification: How to Recognize Apple's Monospaced Typeface in Logo Artwork
How to tell whether lettering is SF Mono, how it differs from similar monospaced fonts, where the official files come from, and what to check before using it in a vector logo.