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Color Harmony for Logo Palettes
What color harmony means for a logo palette, how the main color-wheel schemes differ, and how to build a harmonious palette into editable vector logo files.
Cambria Font: What It Is, How to Recognize It and What It Means for Vector Logos
An overview of the Cambria typeface: its origins, how it differs from similar serifs, how to identify it in a logo, and what to check before using it in vector logo artwork.
Old London Font Identification: How to Recognize It and Use It in Vector Logos
How to tell whether lettering is the Old London font, how it differs from similar blackletter typefaces, and what to check before using it in vector logo artwork.
Elegant Script and Calligraphy Identification
How to tell elegant script fonts from calligraphy and custom lettering in logos, what vector files reveal, and why identifying a font differs from having the right to use it.
Which Programs Are Suitable for Preparing an SVG Logo
A practical guide to choosing SVG software for a logo: which kinds of programs fit, where their limits are, and what to check in exports, source files and terms of use.
Twentieth Century Font: What It Is and How to Use It in Vector Logos
An overview of the Twentieth Century typeface: its geometric sans-serif design, its relationship to Tw Cen MT and Futura, and what to check before using it in vector logo artwork.
Eight-Color Brand Palettes
What an eight-color brand palette is, how it differs from a logo's own colors, and how to structure, specify and deliver it alongside vector logo files.
Color Wheel Opposites: How Complementary Colors Work in Logo Palettes
What color wheel opposites are, why the pairs differ between RYB and RGB wheels, and how to use complementary colors in a vector logo palette without losing legibility.
Silent Hill Logo Font: What Can and Can't Be Confirmed
Looking for the Silent Hill font? Why the logo's typeface can't be confirmed, what it likely is, and what that means for vector artwork, fonts and trademark use.
Mojangles Font Identification: What It Is and Where Vector Versions Come From
Mojangles is the name commonly used for Minecraft's pixel interface font. Learn how to identify it, why it differs from the Minecraft logo, and what to check before using vector recreations.
How to Choose a Color Palette for Your Brand
A practical guide to choosing company colors: build a brand palette, test it on your logo artwork and record color values for screen and print delivery.
NWO Font Identification
Is there an official NWO font? Why no confirmed typeface name is available, how to identify the logo lettering, and how to check vector files and usage rights.