Articles
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Bubble font
What a bubble font is, how it differs from rounded and 3D lettering, how to identify one in a logo, and what it means for editable vector logo files.
Cyberpunk: Edgerunners Font Identification: What the Logo Uses and How to Find It
Looking for the Cyberpunk: Edgerunners font? Here is what can and cannot be confirmed about the title lettering, how to check recreations, and how to verify vector files and usage rights.
Decoding Base64 to SVG: What You Actually Get and How to Check It
How to decode a Base64 string into an SVG file, how to tell real vector logo artwork from an embedded raster image, and what to check before using the result.
Greenery Color Code: Pantone 15-0343 and Its Digital Values for Logo Work
The Greenery color code explained: Pantone 15-0343 TCX, its commonly published HEX and RGB values, and how to set it up correctly in vector logo files.
Brush Stroke Fonts: What They Are and How They Work in Vector Logos
What brush fonts are, how they differ from script and hand-lettered type, how to tell a font from custom lettering, and what changes when brush type goes into a vector logo.
Check Contrast in a Logo Color Palette
How to use a color contrast checker on a vector logo palette: what the ratio measures, which thresholds apply, how to sample accurate colors and where the method falls short.
Logo Size, Resolution, and Minimum Legible Dimensions
What size should a logo be? Why a vector logo has no fixed size, when pixels and resolution matter, and how to set and test a minimum legible size.
Norwester Regular Font: What It Is and How It Works in Vector Logos
An overview of the Norwester Regular typeface: how it is commonly described, how to confirm it in a logo, and what licensing and vector file details mean for logo work.
Souvenir Font: What It Is and How to Recognize It in Logos
An overview of the Souvenir typeface: its origins, the soft rounded serif traits that identify it, how it differs from similar faces, and what it means for vector logo files.
Merriweather Font Pairing: Choosing Companion Typefaces for Logo Lettering
What pairs well with Merriweather in a logo, why its sans-serif sibling is the safest match, and how to prepare paired type as editable vector artwork.
Mom's Typewriter Font: What It Is and How to Use It in Vector Logos
An overview of the Mom's Typewriter font for logo work: what to confirm about its style and license, how it differs from clean typewriter faces, and how to handle it in vector files.
Optima Font: What It Is and How It Differs in Logo Work
An overview of the Optima typeface for logo work: its flared-stroke design, how it differs from typical sans-serifs, how to identify it, and licensing caveats.