Articles
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How to Convert PNG to SVG in Photopea
What Photopea's SVG export actually does with a PNG logo, how to trace the artwork into real vector paths, and how to check the file before delivery.
How to Make a Favicon with a Transparent Background
Make a favicon transparent: remove the background from your vector logo, export to a format with an alpha channel, and check it on light and dark browser tabs.
Colors That Complement Red
Which color is opposite red? Green on the traditional wheel, cyan in RGB and CMYK. See how each model affects a vector logo palette and which pairings work.
Green Color Codes: HEX, RGB and How to Use Them in Vector Logos
A practical guide to green color codes: standard HEX and RGB values, how the code systems differ, and how to specify greens reliably in vector logo files.
Title Case Capitalization Rules for Logo Lettering
How title case capitalization works, how it differs from sentence case and all caps, and what it means when you set or edit lettering in a vector logo.
IBM Logo Font: What Typeface Is Behind the IBM Logotype?
The IBM logo is custom lettering, not a font you can install. Learn its commonly cited slab-serif basis, how it relates to IBM Plex, and what that means for vector files and usage rights.
Baguette Bag Mockup: What It Shows About Your Logo and What It Doesn't
What a baguette bag mockup is, how it differs from other packaging previews, and what it can and cannot tell you about vector logo artwork, file formats and usage rights.
Coral Color Code for Logo Design
The standard coral color code is #FF7F50 (RGB 255, 127, 80). Learn what that value covers, how it differs from other corals, and how to use it in vector logo gradients.
Color Codes for Logo Palettes
How HEX, RGB, CMYK and spot color codes work in logo palettes, with standard values for white and common named colors, and how to find codes in vector files.
How to Vectorize a Logo in Illustrator
A practical guide to vectorizing a logo in Adobe Illustrator: when to use Image Trace, when to redraw with the Pen tool, how to handle type, and how to check the result.
Foldable Shopping Bag Mockups
What a foldable shopping bag mockup is, how it differs from other bag templates, what logo file to bring, and what to check before using a free one.
USC Branding Colors: Cardinal, Gold and Using Them in Vector Logo Files
An overview of USC branding colors: what cardinal and gold mean for the University of Southern California identity, how to confirm exact values, and how color applies in vector logo files.