The New Super Bowl Logo: Compare It with the Previous Edition
What the new Super Bowl logo refers to, how to compare it fairly with the previous edition's mark, and which design and vector-file details to verify before use.
Contents
The short answer
When people search for the new Super Bowl logo, they usually mean the official mark for the next game, not a permanent redesign of the Super Bowl brand. Each edition gets its own logo, identified by its Roman numerals. Super Bowl LX was played in February 2026, so the next edition in sequence is Super Bowl LXI. Its logo is the "new" one, and the Super Bowl LX mark is the previous edition.
Evidence gap: no specimen, unveiling announcement or official description of either logo was supplied for this article. That means it does not confirm the new mark's colors, typography, proportions or final artwork. The sections below explain how to make the comparison and point out what to check against the league's official artwork.
Edition logo versus brand identity
There are two different things a change could mean. An edition logo is a mark made for one specific game. The broader identity covers the league shield, the Super Bowl wordmark and the shared template that edition logos are built on. A difference between two editions may only affect the numerals and color treatment, or it may signal a change to the template itself. Work out which kind of change you are looking at before calling the new mark a redesign.
How the edition logos have developed
Recent Super Bowl logos have generally followed a recurring template. It centers the Vince Lombardi Trophy together with the game's Roman numerals. From year to year, the variation has mostly come from color treatment and edition-specific details rather than a new concept. This general pattern is offered as background. It does not come from supplied records, so check it against the official artwork for the two editions you are comparing.
Several details are not documented here: the designer or agency credited for the new mark, its unveiling date, and any rationale the league has stated. Readers may connect certain colors or details to the host region or to a milestone. Treat those readings as interpretation unless the league itself has described them that way.
Comparing the new logo with the previous edition
A visual comparison only holds up if the specimens match. Use these conditions for both logos:
• Take both from the same kind of official source.
• Use the same lockup, meaning the same fixed arrangement of symbol and text, such as both primary full-color versions.
• Display them at the same height.
• Place them on the same background.
Comparing a full-color primary mark against a one-color or simplified variant will exaggerate or hide real differences.
| Criterion | What to look at | Why it matters | Status here |
| Geometry and silhouette | Overall outline, trophy proportions, any new framing shapes | Sets recognizability and how the mark reads at small sizes | Not verified |
| Numerals | Character count, letterform style, height and width of the numeral block | Drives the overall width and balance of the lockup | LXI has one more character than LX; rendering not verified |
| Typography | Wordmark typeface, weight, letter spacing | Affects legibility and consistency with the wider brand | Not verified |
| Spacing and lockup | Gaps between trophy, numerals and wordmark; clear space | Determines how the mark sits alongside other elements | Not verified |
| Color | Number of colors, gradients, metallic effects | Affects print cost and the quality of one-color and reversed versions | Not verified |
| Scalability | Detail loss at favicon, broadcast-graphic and apparel sizes | Shows whether the mark works across media | Untested |
| Asset editability | True vector paths, live or outlined text, layer structure | Determines whether the file can be adapted cleanly | Depends on the specific file |
Reading the differences
Numerals: the numeral change is the one difference that follows directly from the edition number. LXI has three characters and LX has two. If the template sets the numerals at a fixed height, the new numeral block will be wider. That would change the horizontal proportions of the lockup and possibly the spacing around the trophy. Measure this on matched specimens rather than assuming it.
Color: if one version uses more colors, gradients or metallic effects than the other, it will usually look richer on screen. The tradeoff is weaker reproduction in a single color, in embroidery or on low-quality print. Check whether official one-color and reversed versions exist for each edition. Then compare those versions as well as the primary marks.
Scalability: claims that one logo scales better than the other should be treated as untested until you check them. A simple check is to render both at the same small sizes, such as icon and social-avatar dimensions, and see which loses detail in the trophy or numerals first.
Checking vector files before use
A file extension does not prove the artwork is vector. An SVG, EPS or PDF can contain an embedded raster image instead of editable paths. Inspect each file before relying on it.
- Open the file in a vector editor and switch to outline or wireframe view. Real vector artwork shows path outlines, while a placed raster image shows only a bounding box.
- Check whether the wordmark is live text or converted to outlines. Live text needs the original font installed to display correctly.
- Look for clipping masks, hidden layers or stray points that could cause problems when resizing or recoloring.
- Compare the file against an official reference image at the same size to confirm it is the correct and current edition.
Being able to download a logo does not mean you may reuse it. Super Bowl marks are league-owned trademarks. Obtain them through official media or licensing channels, and confirm the usage terms for your specific purpose.
Which version to use
- For current coverage or materials about the upcoming game: use the new edition's official mark once you have confirmed it against league-issued artwork.
- For historical or archival work: keep both marks, label each by its Roman numerals, and do not substitute one for the other.
- For a design analysis of the redesign: compare matched specimens using the criteria above, and separate what you can observe from any rationale the league has actually stated.