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The New Gap Logo: How to Evaluate the Redesign Against Its Predecessor

Practical steps to compare the latest Gap logo with the previous version: collect matching images, check shape, color, type, spacing and file behavior before drawing conclusions.

Published

Contents
  1. Before you start
  2. Step-by-step instructions
  3. Check the output
  4. Common problems and next steps
  5. Alternative readings

Before you start

This comparison works locally on your device. You can use screenshots, downloaded images or a camera photo, but avoid mixing low-quality captures with clean source files. For a fair review, collect the new and previous versions at similar size and angle, preferably as PNG, WebP or another common raster format. SVG files are useful for checking behavior when scaled or placed on a background.

You need two images at minimum: one current version and one predecessor. If you are testing background behavior, add a white scene and a dark scene with the logo centered at the same scale. Do not use a low-resolution thumbnail as your only source.

Step-by-step instructions

  • Open the Logo Lab comparison tool and load the previous logo image as Before.
  • Load the new Gap logo image as After.
  • Drag the slider or use the left and right arrow keys to move it in small steps.
  • Set the slider to cover the most recognizable part of the mark, such as the word gap or the symbol area.
  • Use your phone camera only for a quick warm-gray or print test; do not make color judgments from a flash photo.
PNG export: compare at 512 px
WebP export: compare at 512 px
Contrast: check against #FFFFFF and #1A1A1A

Check the output

Look for the strongest changes first: silhouette, letter construction, symbol shape and apparent spacing. If the new mark looks narrower or wider at the same height, compare aligned captures rather than trusting memory. Crossings, terminals and counters should remain stable across the preview image; a missing detail may be a rendering or source issue.

  • Confirm the Before label matches the older mark.
  • Confirm the After label matches the newest released version available to you.
  • Ask whether the marker geometry shows a deliberate change or just scaling and padding.
  • Check that both images use the same background.

Common problems and next steps

A blurry source is the main cause of mistaken shape differences. Sharpen or brighten the screenshot only if the source is otherwise unreadable; do not perform heavy filtering before judging the shape. If the new logo version is not officially available in your region, use the mirror-free version provided by the brand and note the visual differences that may come from localization.

If the new Gap logo seems to fail on a dark ground, re-test using the Logo Lab contrast checker instead of changing the image. Different compression or color profiles can shift a color, but shape differences are rarely caused by file format alone.

Alternative readings

A redesign comparison is not a verdict. You may keep the old mark as a fallback for small print, but use the new asset only after checking its shape, spacing and background behavior. If you cannot find an official version of the updated logo, compare only released press or store imagery and label the test as provisional.