ADT’s New Logo: Evaluating the Before-and-After Design

The short answer

The logo in question belongs to ADT, the home and business security company. Its mark is widely recognized as a blue octagon with the letters ADT in white. This article judges the redesign by one standard: whether a reader can identify the current official artwork and get a usable vector version of it.

There is a gap in the evidence. No source material was supplied that documents the redesign itself. That means no official announcement, brand guideline, release date or side-by-side comparison. So this article does not list specific changes to color values, letterforms, proportions or the octagon outline. Any such detail would need checking against ADT’s own brand materials before you rely on it.

What a before-and-after comparison should cover

A useful comparison of the old and new marks checks a short set of attributes. Each one also affects how the vector file should be built and delivered.

• Shape: whether the octagon outline, corner treatment or stroke has changed, and whether the shape stays a single closed path.
• Lettering: whether the ADT letters are custom-drawn or set in a typeface, and whether they are outlined in the delivered file.
• Color: the specified brand blue and white, and whether print, screen and single-color versions are defined.
• Lockups: whether the octagon appears alone, with a wordmark or with a tagline, and which arrangement is primary.
• Minimum size and clear space: the rules that control how the mark scales and how much room it needs around it.

Without documented specifications, judgments on these points are editorial opinion, not established fact. Read any published commentary on the redesign with that in mind.

Checking that an ADT vector file is genuinely vector

A file labeled SVG, EPS, AI or PDF is not guaranteed to hold editable vector paths. Any of these formats can wrap a raster image, such as a pasted PNG or JPEG. Download pages also often show a raster preview that differs from what the file actually contains. To confirm a file is real vector artwork, open it in a vector editor and look at the objects inside it.

• Switch to outline or wireframe view. True vector artwork shows path outlines. An embedded image shows as a single rectangular box.
• Check the layers or objects panel for items labeled as images or linked files.
• Zoom in far past normal size. Paths stay sharp, while embedded raster content turns pixelated or blurry.
• Confirm whether the lettering is outlined paths or live text. Live text depends on the original font being installed.

Download access is not usage permission

The ADT name and octagon are trademarks. Being able to download a logo file, whether from a press area, a logo directory or a partner portal, does not grant the right to change it or use it however you like. Three permissions are separate.

• Use of the trademark: governed by the owner’s brand and trademark policies, and usually limited to referring to the company accurately.
• Modification of the artwork: recoloring, redrawing or combining the mark with other elements usually requires explicit approval.
• Fonts: any typeface in the lettering or lockups has its own license, separate from the logo file.

Dealers, partners or media who need the current mark should get it through ADT’s official brand or press channels and follow the usage rules that come with it. A file from a third-party source may be outdated, redrawn or built incorrectly, even if its preview looks right.