Myntra New Logo vs Old Logo: A Practical Redesign Evaluation

What you are comparing

The question is which Myntra mark is which, and what actually changed. The subject is Myntra’s primary brand lockup: the fashion-retail wordmark used on the storefront, app chrome, packaging and marketing, plus any companion symbol that sat with the older version. This is a visual-identity comparison of two sequential logo systems for the same company, not a review of sub-brands, campaign badges or marketplace seller icons.

Scope matters. “Old logo” here means the earlier public lockup built around a custom wordmark and, in many applications, a separate M-shaped symbol. “New logo” means the later simplified wordmark system that dropped the heavier pictorial device and tightened the letterforms for screens. Neither label is a file type. A download named SVG or EPS is still only a drawing of whichever version it contains; the extension does not prove true vector geometry, official status or permission to reuse the mark.

The older lockup

The earlier identity read as a fashion-retail signature rather than a purely typographic brand. The word “Myntra” was drawn as a custom sans-serif wordmark, typically in a saturated pink-magenta, with relatively open counters and a friendly, slightly rounded finish. In a large share of older applications the wordmark sat next to or below a standalone M symbol whose strokes suggested a folded bag or a stylised initial, giving the lockup a pictorial “shopping” cue that the letters alone did not carry.

Observable traits of that system, as it appeared in product UI, advertising and packaging of that period, include a two-part lockup (symbol plus word), a high-chroma pink as the default fill, and a mark that needed clear space around both the icon and the type. The symbol was the more fragile piece at small sizes: its inner folds and negative space collapsed sooner than the wordmark when the lockup was squeezed into favicons, app icons or dense listing headers. That is an observation about how the drawing behaves, not a claim about official construction grids, which were not supplied for this evaluation.

The later wordmark

The redesign recentres the brand on the name itself. The current primary mark is a cleaner, more geometric wordmark: still unmistakably “Myntra,” still typically shown in the same family of hot pink, but with tighter, more even letterforms and no requirement for a companion bag-like M. The identity became a single-unit signature that can sit in a navigation bar, a hang-tag or a social avatar without assembling two separate drawings.

What you can see in the later drawing is simpler stroke logic, more uniform rhythm across the six letters, and a silhouette that stays legible when reduced. The fashion cue moved from a pictorial symbol into colour, tone of voice and photography. Editorial reading: the change trades a memorable object-icon for a more scalable name-as-logo, which is a common move for a digital-first retailer whose customers already recognise the word. That reading is interpretation; the documented, checkable fact is the shift from a dual lockup to a wordmark-led system.

Side-by-side design differences

Aspect	Older lockup	Later wordmark
Primary unit	Symbol plus word, often as a fixed pair	Wordmark as the main identifier
Pictorial cue	Folded or bag-like M device	Name and colour carry recognition
Letterforms	Custom sans with a rounder, more illustrative finish	Tighter, more even, screen-oriented type
Default colour	High-chroma pink-magenta fill	Same colour family, used as a flatter brand field
Small-size behaviour	Symbol detail is the first thing to fail	Wordmark remains the limiting factor
Lockup flexibility	Horizontal and stacked symbol-word combinations	Fewer mandatory arrangements; name can stand alone

Colour continuity is the strongest bridge between the two systems. Both versions rely on a vivid pink-magenta that readers already associate with the retailer. Exact brand values, pantone references and digital hex specifications were not included in the material for this piece, so treat any specific recipe in a random file as unverified until it is checked against current brand guidelines or a known-good official artwork.

What the redesign is doing

Practically, the later mark is built to live in product interfaces: app headers, search bars, push notifications and dense mobile grids where a pictorial M would compete with other icons. Removing the symbol reduces the number of optical decisions a designer has to make (gap between icon and type, stacking versus landscape, minimum size of the folds) and leaves one drawing to master in black, white and pink.

The cost of that simplification is distinctiveness at a glance among other fashion wordmarks. The older symbol gave the brand a unique silhouette even when the word was cropped or the colour was unavailable. The new system depends more on correct colour, correct letterspacing and consistent use of the official drawing. If those three slip, the mark becomes a generic pink name rather than a protected lockup.

Working with vector assets

• Confirm the version first. Open the artwork and look for the pictorial M. If it is present as a required companion, you are holding the older lockup. If the file is only the six-letter word, you are holding the later system or a cropped extract of it.
• Do not trust the filename. “myntra-logo.svg” and “myntra-logo-vector.ai” describe packaging, not geometry. Outlines, live type, embedded rasters and auto-traced bitmaps all travel under the same extensions.
• Check whether paths are true outlines. Select a letter: you want closed vector paths, a single consistent fill, and no placed PNG inside a clipping mask. Auto-trace of a low-resolution pink wordmark usually leaves muddy joins at the joins of M, y and a.
• Match the lockup to the job. Current product UI, new packaging and new campaigns should use the later wordmark unless a rights-holder has specified otherwise. Archive, retrospective or “then and now” work may need the older symbol-and-word pair, clearly labelled as a historical version.
• Keep colour as a swatch, not a guess. Sample from official artwork if you have it; do not rebuild the pink from memory or from a compressed screenshot.
• Availability is not a licence. A logo file on a device, in a shared drive or in a design pack does not grant the right to apply Myntra’s mark to merchandise, an app, a storefront or a tutorial as if it were original work.

How to choose which version to use

If the task is current brand application—an interface, a deck about the live service, a print piece that should look like today’s store—use the later wordmark and the current pink. If the task is historical comparison, a case study of the redesign, or restoration of an old screenshot, use the older lockup and say so in the caption so the two systems are not mixed in one layout.

For designers evaluating the redesign on craft grounds, the later mark is the more robust vector: fewer nodes, a simpler silhouette, better behaviour in one colour and in reversed white. The older mark is the more distinctive object, and it is the one that most clearly photographs as “a logo with an idea.” Neither conclusion requires a preference for newness; it follows from how each drawing is constructed.

Gaps you should still check

This evaluation is based on the publicly recognisable old dual lockup and the later wordmark-led system. It does not include official construction sheets, measured clear-space rules, trademark filings, a dated launch announcement, or authorised colour values. Those belong in brand guidelines. If you need legal clearance, print-ready colour, or a master file for production, obtain the current artwork from the rights-holder rather than reconstructing either version from a screen capture.

Also unsettle two easy mistakes. First, a monochrome or inverted file is a colourway, not a third logo generation. Second, campaign lettering, sale stickers and “Insider” or category badges sit beside the primary mark; they are not replacements for it. When in doubt, ask which drawing would still identify the company if every other graphic on the page were removed. For the old system that answer is often the M symbol plus the word; for the new system it is the wordmark in the signature pink.