Mercedes F1 Logo Redesign: Comparing Old and New

A reliable comparison of the old and new Mercedes F1 logos requires two identified versions. The supplied brief includes no logo images, asset files or announcement confirming a redesign, so it does not establish what changed or which version is current. There is therefore insufficient evidence to describe a specific visual change or recommend one version over the other.

Establish what the new logo refers to

First distinguish a redesigned logo from a different arrangement of existing elements. A lockup—the fixed arrangement of a symbol, team name and any supporting text—can look different because its layout or accompanying wording changes. That alone does not establish that the underlying symbol has been redesigned.

For this comparison, the missing evidence is an authenticated previous version, an authenticated replacement and documentation identifying their dates and intended uses. Without those, an apparent old-versus-new comparison could instead show two formats intended for different placements.

Compare the design under matching conditions

Place both versions on the same background at a comparable visual size. Compare equivalent arrangements wherever possible: a standalone symbol and a full team-name lockup answer different design questions. Differences caused by cropping, image compression or display scale should not be treated as redesign decisions.

• Geometry: Compare outlines, proportions, line thickness and internal gaps. Identify specific changes before interpreting their effect.
• Typography: Compare letter shapes, weight, width and spacing in equivalent wording. A shorter name can change the overall silhouette without changing the typeface.
• Spacing: Examine the distance between elements and their alignment. Separate spacing built into the artwork from empty space added around an exported image.
• Color: Compare documented color values where available. Screenshots alone cannot establish precise brand colors.

Does either version work better at small sizes?

Small-size performance needs testing in the intended placement. Render both versions at the same target dimensions and inspect whether lettering remains readable, narrow gaps stay open and separate elements remain distinguishable. No such tests were supplied, so neither version can be described here as clearer or more scalable.

Which vector asset should you use?

For current team communications, choose the version documented as approved for that use. For a historical comparison, choose assets documented for the periods being discussed. A preference for one appearance does not establish its suitability for either purpose.

Inspect the actual file before judging editability. A vector-format filename does not prove that the artwork consists of editable paths; the file may contain an embedded bitmap. Check the paths, embedded images and text handling, then verify that the artwork matches the approved specimen. Asset availability also does not establish permission to reuse it.