Long John Silver’s Logo Change: Before-and-After Evaluation

Before you start

A logo change evaluation works best when you compare the same scene, framing, lighting, and resolution for the old and new versions. If you are filming a sign, menu, cup, or storefront with a camera, lock focus and exposure before recording both states. For screenshots, keep the browser zoom and window size unchanged so the images line up in a comparison slider.

The process runs locally. For images you already have, use an image editor or the site's before-and-after tool. For live signage, capture separate clips or photos with a camera or phone; do not assume a restaurant will let you film indoors without permission.

Step-by-step instructions

1. Collect the two versions

Open the current Long John Silver’s logo in one image or frame and the previous logo in another. For a screen comparison, download or capture both logos at the same pixel width. For a physical sign, shoot the old sign if it is still available; otherwise use a clear photo or packaging sample as the before image.

2. Align the images

Place both images on a neutral background and crop each to the same aspect ratio. If one logo has more surrounding space, trim both frames to the same visual boundary. Do not enlarge a low-resolution image to pretend the comparison is sharper than the source.

3. Compare structure, type, and color

Check whether the change affects the fish symbol, circular badge, lettering, or accent colors. Note if the new logo removed a shape, changed the type style, reduced the number of colors, or altered contrast against light and dark backgrounds. Look at the same elements in both versions rather than judging the whole image at once.

4. Save or export the comparison

Export the before-and-after as PNG or WebP. If you are using a local comparison tool, keep both images in their original orientation and save the combined frame at the original resolution or lower.

Check the output

Open the exported file and confirm both versions remain visible, the boundary between them is easy to move, and no stretched pixels or missing edges appear. If the comparison uses a slider, test it with a mouse, touch, and arrow keys when available.

Do not treat every visual difference as a confirmed brand decision. A photograph may show a repainted sign, a regional package, an older store asset, or a low-quality capture. For official confirmation, refer to the company's own published materials.

Common problems and next steps

If the before image is blurry or tilted, crop it tightly around the logo and avoid claiming a detailed typographic comparison. If the colors look different, keep both images in the same color space and avoid mixing a phone photo with a digital asset unless you are documenting a real-world appearance.

For a live sign or menu, record video first and then export matching stills from the same clip. This gives you stable frames without changing camera settings between shots. If the logo appears on a reflective surface, move slightly to avoid glare and keep the same angle for both captures.

Use the comparison for side-by-side review, client notes, or documentation. Do not publish edited brand assets as official versions without permission.