Logos That Changed: Before-and-After Redesign Examples

Before you start

Comparing a changed logo works best with two aligned image files. Use the original mark and the revised mark at similar dimensions and on matching backgrounds. If the files differ in size, that alone can make the redesign look stronger or weaker than it really is.

For this comparison you only need local files or screenshots. You can process them in your browser and do not need an online service.

Step-by-step instructions

• Open your before image and after image in the Logo Lab before-and-after slider.
• Crop or resize both images so their visible subject occupies a similar area.
• Set the slider to the middle and compare one region at a time.
• Note which changes repeat across the mark, such as a new shape, simplified outline, adjusted spacing, or a limited palette.
• Move the slider to each side and check whether details survive at small preview size.
• Repeat the comparison on a light and a dark background if the logo may be used in both contexts.

Focus on visible differences rather than judging the redesign as simply better or worse. A useful change often removes a hard-to-read detail or makes the mark more consistent in one color.

Check the output

Zoom out or reduce the preview until the logo is about as small as a profile icon. The redesign should stay recognizable. If the new mark depends on narrow lines, fine texture, or subtle color shifts, those details may disappear at small sizes.

For simpler verification, compare the two versions as solid silhouettes. A well-planned change usually preserves the overall silhouette or makes it clearer, rather than relying only on color to communicate the difference.

Common problems and next steps

If the after image appears sharper only because it is larger, resample both images at the same pixel height before comparing. If the redesigned logo looks too bright against a white background, view it on a dark preview scene and check whether the contrast direction changes.

If parts of the old mark remain visible in a mostly new design, the change may be partial rather than a full redraw. Identify which repeated element stayed the same and decide whether that consistency is intentional.

When a favorite redesign feature is hard to describe, extract the palette from the after image and compare it with the original palette. This can show whether the change came mainly from shape, spacing, color, or a combination of these.

Do not treat a public redesign story as proof that every change succeeded. Logos can be updated for business reasons, legal reasons, or display requirements, and the visual result is only one part of the decision.