LinkedIn Company Logo Size and Display Requirements
What to know about sizing a company logo for a LinkedIn Page: what can be confirmed, where the evidence is missing, and how to prepare a compact symbol from vector artwork.
Contents
The Short Answer
This article covers the logo image uploaded to a LinkedIn company Page. That image appears in a small, square-oriented slot on the Page itself and wherever the company shows up in feeds, search results, job listings and employee profiles. It is separate from the wider cover or banner image, which has its own proportions and purpose.
The material for this article did not include confirmed pixel dimensions, file-size limits, accepted formats or update dates. This article therefore does not state an exact LinkedIn logo size. Check LinkedIn's current Page administration help documentation for those figures before you export, because platform upload rules can change without notice.
Some practical points hold regardless of the exact numbers. The logo slot is small and roughly square. It is often shown at thumbnail scale. In most placements it is a raster image, not live vector artwork. Your preparation should focus on a compact, legible mark exported from a clean vector master, not on a scaled-down version of a full horizontal lockup.
What Can and Cannot Be Confirmed Here
| Topic | Status in this article |
| Exact recommended pixel dimensions | Not confirmed; check LinkedIn's current guidance |
| Maximum file size | Not confirmed |
| Accepted upload formats | Not confirmed; social platforms generally expect raster image uploads instead of editable vector files |
| Shape of the display area | Square-oriented slot; confirm whether any cropping or masking is applied in current placements |
| Display at very small sizes in feeds and listings | General principle: the logo must stay legible at thumbnail scale |
| Difference between logo and cover image | The two are separate assets with different proportions and roles |
Why a Compact Symbol Variant Matters
Many brand systems include a primary lockup, which is often a wide arrangement of symbol and wordmark, plus one or more compact variants. In a square thumbnail, a horizontal lockup shrinks until the wordmark becomes unreadable and the symbol loses detail. A compact variant fills the space much better. Options include a standalone symbol, a monogram or a stacked arrangement.
When choosing or designing the compact variant, weigh these factors:
- Legibility at small sizes: thin strokes, fine gaps and small text tend to disappear or blur when the image is shown as a thumbnail.
- Recognisability without the wordmark: the company name usually appears next to the logo on LinkedIn, so the mark does not have to spell it out.
- Balanced padding: leave consistent clear space inside the square so the mark is not cramped against the edges or lost in empty space.
- Background contrast: the logo may appear against light or dark interface themes, so test it against both and consider a solid background fill if the mark relies on transparency.
- Consistency with other platforms: the same compact variant can usually serve as an avatar elsewhere, which keeps the brand recognisable across channels.
Vector Master Versus the Uploaded File
Three kinds of file can look alike but behave differently:
- Vector artwork: built from editable paths and shapes, so it scales without quality loss and can be revised.
- Embedded raster images: pixel images placed inside a vector-format file. These do not gain vector quality just because the container file is a vector format.
- Raster previews and exports: pixel images rendered at a fixed size, which is the type of file a platform like LinkedIn typically displays.
A file's extension does not prove that it contains editable vector paths. Open the source file in a vector editor and inspect it. Confirm that the mark is made of paths, not a placed bitmap, and that any text has been outlined or uses fonts you are licensed to use. Then export the raster version for LinkedIn from that verified master at the size LinkedIn currently recommends. Keep the vector master as the source for any future re-export.
A Practical Preparation Sequence
- Confirm LinkedIn's current logo dimensions, file-size limit and accepted formats in its official help documentation.
- Select or create a compact symbol variant suited to a square space.
- Set up a square artboard in your vector editor and position the mark with even internal padding.
- Decide on a background: transparent, a solid brand colour or white, based on how the mark reads in both light and dark interface themes.
- Export a raster file at the confirmed dimensions, then view it at actual thumbnail scale before uploading.
- Upload the file, then check how it appears on the Page, in a feed post preview and in search results.
A Note on Permissions
These steps assume you are preparing your own organisation's logo, or one you are authorised to manage. Being able to download a logo file, even an official one, does not grant permission to modify the artwork, use its fonts or use the trademark. If you are adapting someone else's mark into a compact variant, confirm that the brand owner permits the change and that the font licences cover your use.
Gaps to Close Before Publishing Your Logo
The main unresolved items are LinkedIn's current pixel dimensions, file-size ceiling, accepted formats and any cropping applied in specific placements. Confirm these from LinkedIn's own documentation, since none were verified for this article. The design guidance above applies whatever the exact figures turn out to be: use a compact variant, keep a verified vector master and test at real display size.