LG’s New Logo: Evaluate the Changes from the Previous Version
A focused assessment of the LG logo refresh, comparing the previous wordmark and symbol to the new version and outlining what the changes mean for vector artwork use.
Contents
Direct answer
The current LG logo replaces the older three-dimensional, glossy emblem with a flatter, lighter single-color design. The most visible change is the simplified facial expression of the round symbol: the previous version used a more dimensional rendering, while the new mark removes heavy gradients and shadows. The wordmark also shifts to a stronger, more upright sans-serif typeface. For vector logo users, this means the officially distributed master artwork should be a true flat vector, with no embedded raster textures or complex transparency effects.
Why the redesign happened
LG publicly positions the updated identity as a move toward a more youthful and digital-first brand. The previous mark was designed for print and packaging, where glossy highlights and dimensional shading helped the logo feel tactile. The newer flat approach is documented as a response to small-screen legibility and consistent rendering across apps, social media and web interfaces. The round symbol, often called the face or the smile, keeps its core geometric circle and the L and G letterforms formed by facial features, but the removal of gradients means the mark reads more clearly at favicon size.
Vector construction details
In the previous logo, the symbol’s surface included highlights, inner shadows and color transitions. In a vector file, those effects could be built as gradient meshes, blends or clipped raster images over flat paths. The new logo is simpler to reproduce as clean outlines: a solid red circle, two solid facial features, and a wordmark set in a defined sans-serif. Any official SVG, EPS or AI file supplied under the new brand guidelines should contain only flat fills and simple compound paths for the symbol.
What this means for file use
A flattened vector logo scales without banding or blur, and it is easier to recolor for one-color applications such as invoices, watermarks, embroidery or screen printing. However, a flat vector file does not automatically mean you may edit the logo. Brand guidelines still restrict changing proportions, redrawing the facial features, altering the wordmark spacing or substituting the typeface. Downloading an SVG from a public source also does not grant permission to modify the artwork or use the trademark commercially.
Potential pitfalls in older files
Some online copies labeled as the new LG logo are still the older render, or they mix the new flat symbol with the old wordmark. Others are raster previews embedded inside an AI or PDF container. If you open the file and see a locked background image instead of editable paths, you have a raster preview, not true vector art. Check that the red symbol is a filled compound path and that the wordmark remains live text or outlined curves, not a placed JPG or PNG.
Visual comparison at a glance
| Feature|Previous logo|New logo |
| Symbol finish|Smooth blue-violet gradient with glossy highlight|Flat red with no gradient |
| Symbol depth|3D bevel and shadow effects|None, solid silhouette |
| Wordmark style|Rounded, slightly condensed sans-serif|Straighter, heavier sans-serif with consistent stroke |
| Small-size clarity|Highlight can muddy the face at low resolution|Flatter shapes remain distinct |
| Vector complexity|Gradient meshes or raster effects likely|Simple flat compound paths |
What the evidence does not confirm
Public coverage clearly documents the change in finish, color treatment and overall flatness, but LG does not generally release exact path coordinates or internal construction grids for the logo. Any statement about specific anchor counts, curve radii or precise geometry beyond the visible outer circle should be treated as interpretation, not documented fact. The same applies to claims about the logo being entirely free to use or modify simply because a vector file can be found online.