Jets New Logo: Redesign or Faithful Redraw?
How to tell whether a new Jets logo is a true redesign or a refined redraw, what the downloadable artwork contains, and what you may do with it.
Contents
The short answer
The material available for this article contains no confirmed details about a new Jets logo. It has no announcement date, no official artwork and no description of what changed. This assessment therefore cannot say what the new mark looks like or how it differs from the previous one. It can do two things. It identifies which logo question you are probably asking, and it gives a reliable method for judging the change once you have the official artwork.
Which Jets logo is in question
Two well-known professional teams use the name Jets: the New York Jets in the NFL and the Winnipeg Jets in the NHL. A search for a new Jets logo could refer to either team. It could also refer to a secondary mark, wordmark, alternate or throwback logo rather than the primary logo. Before you compare anything, confirm three things: which team it is, which mark it is, and whether the image comes from the team or league. Fan concepts and mockups often circulate as if they were official.
Redesign versus faithful redrawing
A logo described as new may be a genuine redesign, meaning a change in concept or identity. It may instead be a faithful redraw, meaning the same mark rebuilt with cleaner geometry for modern use. The two differ in scale, and they affect existing artwork differently. A redesign replaces the old files. A redraw usually replaces only the master artwork, while the logo looks essentially the same.
- Signs of a redesign: a changed symbol or core concept
- Signs of a redesign: new letterforms or a different typeface in the wordmark
- Signs of a redesign: an altered color palette, not just adjusted color values
- Signs of a redesign: a different composition, lockup or relationship between symbol and wordmark
- Signs of a faithful redraw: the same concept, silhouette and proportions
- Signs of a faithful redraw: smoother curves, consistent stroke weights and corrected letter spacing
- Signs of a faithful redraw: the same colors with standardized specifications
- Signs of a faithful redraw: fewer fine details so the mark holds up at small sizes
How to compare the old and new artwork
- Get both versions from an official source rather than screenshots or reposts.
- Scale them to the same height so differences in proportion become visible.
- Overlay one on the other at reduced opacity and check where the outlines diverge.
- Compare the silhouette, letter shapes, counters (the enclosed spaces inside letters) and color separately.
- View both at very small sizes, where simplification in a redraw is easiest to see.
Whether the result counts as a redesign or a refinement is an editorial judgment. The overlay shows what changed. It does not measure how significant the change is.
What a downloaded logo file actually contains
A file name or extension does not prove that a logo is editable vector artwork. SVG, EPS, AI and PDF files can all contain true vector paths. They can also contain an embedded raster image, or only a low-resolution raster preview. To check, open the file in a vector editor and switch to an outline or path view. Real vector artwork shows editable anchor points and curves. An embedded image shows a single rectangular box, and its edges turn into visible pixels when you zoom in.
Vector versions shared by fans are often traced from screenshots or broadcast graphics. They are redraws rather than the team's master artwork. They may differ from the official mark in curve shapes, spacing or color, and an overlay comparison is the way to detect those differences.
Downloading is not permission to use
Professional team logos are protected trademarks. Being able to download a file does not give you the right to modify the artwork or use it commercially. The typefaces used in wordmarks may also be licensed separately from the logo itself. For anything beyond personal reference or commentary, check the rights with the team or league before using or altering the mark.
Gaps in the available evidence
- No confirmed announcement or launch date for a new Jets logo
- No official artwork for either the new or the previous version
- No description of which elements changed
- No color specifications or typeface information
- No information on which file formats, if any, are officially distributed