logoredraws.com

Ivory Color Code for Logo Design

The standard ivory color code is #FFFFF0 (RGB 255, 255, 240). Here is how it translates across color models and how to use it in vector logo gradients.

Published

Contents
  1. The short answer: ivory is #FFFFF0
  2. Ivory in common color models
  3. How ivory differs from white, cream and beige
  4. Using ivory in logo gradients
  5. Checking the gradient in delivered vector files
  6. Sampling ivory from someone else's logo
  7. Gaps in the available evidence

The short answer: ivory is #FFFFF0

The commonly cited ivory color code is the web named color "ivory," defined in the CSS color specification as hex #FFFFF0. In RGB that is 255, 255, 240: full red and green with a slight reduction in blue. That small reduction gives a faint warm yellow cast and is the only thing that separates ivory from pure white.

"Ivory" is also a descriptive name that paint makers, swatch libraries and brand guides apply to many different off-whites. If you are matching a specific brand's ivory, the CSS value may not be the right one. Use the value the brand documents in its own guidelines or files.

Ivory in common color models

Model         Value
Hex           #FFFFF0
RGB           255, 255, 240
HSL           60°, 100%, 97%
HSB / HSV     60°, 6%, 100%
CMYK (naive)  0, 0, 6, 0

The hex, RGB, HSL and HSB values describe the same screen color and convert from one another mathematically. The CMYK figure is a simple arithmetic conversion, not a press-ready value. Actual ink percentages depend on the color profile, paper and printing process. No official Pantone equivalent was available for this article, so a spot-color match has to come from a physical swatch book or your printer.

How ivory differs from white, cream and beige

  • White (#FFFFFF): no color cast. Ivory differs from it only in the blue channel.
  • Ivory: very light with a barely visible warm tint. Next to pure white it can read as "soft" or "aged." On its own it often reads as white.
  • Cream and beige: commonly used names for warmer, more saturated or darker off-whites. They have no single authoritative value, so check the specific code you are given.

Using ivory in logo gradients

Ivory and white have almost the same lightness, so a gradient between them is nearly invisible on screen and may vanish entirely in print. If ivory is a gradient endpoint, pair it with a color that has a clearly different lightness or hue, such as a deeper cream, a gold or a dark neutral. That way the transition stays visible.

Subtle, low-contrast gradients like ivory-to-cream are prone to visible banding when they are rasterized for screens or exported to compressed image formats. Test the gradient at real display sizes and in the final export format before you commit to it.

Ivory also disappears on white or very light backgrounds. A logo that relies on ivory as a main color usually needs a dark-background version. A solid-color fallback is also needed for uses where gradients are not supported or reproduce poorly, such as single-color printing, embroidery or engraving.

Checking the gradient in delivered vector files

A logo file's extension does not tell you how its gradient is built. An SVG, AI, EPS or PDF can contain a native vector gradient whose ivory stop you can select and edit. The same file types can also hold an embedded raster image of the gradient, or a raster preview with no editable artwork behind it. Open the file in a vector editor and inspect the object. A live gradient shows editable color stops. An embedded image shows up as a placed bitmap.

If you deliver the logo, record the ivory value in each relevant model in the brand guidelines, as listed above. Note which CMYK or spot values were approved on press. That keeps the color consistent when others reproduce the file.

An eyedropper reading from a downloaded logo or a raster preview may not match the brand's specified color, because of compression, color profiles and anti-aliasing. Being able to download a logo also does not grant permission to modify its artwork or to use its fonts or trademarks. Check the owner's usage terms before you adapt it.

Gaps in the available evidence

The values above come from the standard CSS definition of ivory and from straightforward color-model conversion. No brand-specific ivory specifications were available, nor any official Pantone match or measured print results. Confirm those details with the brand owner, your swatch library or your print provider.