Contents
  1. The short answer
  2. Prepare the logo file before importing
  3. Import the SVG step by step
  4. Fix scale, origin and object structure
  5. Turn the flat logo into 3D
  6. Verify the result against the original artwork
  7. When the import goes wrong
  8. Gaps in this guide

The short answer

Blender's SVG importer is under File > Import > Scalable Vector Graphics (.svg). It turns each vector path in the logo into a curve object, which is an editable, resolution-independent outline that Blender can fill, extrude into 3D, or convert to a mesh. It handles a logo best when every element in the file is a filled path. Before you import, convert live text to outlines and convert strokes to filled shapes. Then expect to fix the imported logo's scale and origin.

Menu labels and add-on packaging have changed between Blender releases. No version-specific documentation was supplied for this guide, so if a menu item is missing, check the import options and add-on list in your installed version.

Prepare the logo file before importing

An .svg extension does not guarantee the file is pure vector artwork. An SVG can contain embedded raster images, live text that depends on installed fonts, effects, or clipping masks. Open the file in a vector editor and check what it actually contains. An .svg extension also does not mean you have permission to reuse the logo. Confirm usage rights before building 3D assets from someone else's mark.

  • Convert live text to outlines (also called "create outlines" or "object to path"). The importer does not handle text elements reliably and cannot use the font.
  • Convert strokes to filled shapes (outline stroke or stroke to path). Blender fills closed curves, so a stroke-only line may disappear or import as a thin outline with no fill.
  • Expand or release clipping masks, and flatten effects, filters and gradients. These features are not translated faithfully into Blender curves.
  • Remove embedded bitmap images. They are not vector geometry.
  • Combine letter counters and other holes into compound paths with their outer shapes, so that the hole is cut out rather than filled.
  • Delete hidden layers, stray points and unused artboard content. Anything left in the file can come through as extra objects.

Import the SVG step by step

  • 1. In Blender, go to File > Import > Scalable Vector Graphics (.svg). If the option is missing, open Edit > Preferences > Add-ons and enable the SVG import add-on.
  • 2. Select the prepared logo file and confirm the import.
  • 3. Look in the Outliner. The imported curves usually arrive in a new collection named after the file.
  • 4. If you can't see the logo in the viewport, select the collection's objects and press the numpad period key (View Selected) to frame them. Imported SVGs often come in very small.

Some Blender versions also offer an option to import SVG as Grease Pencil, Blender's 2D drawing object type. That route suits 2D animation and stylized line work. For a solid 3D logo, use the standard curve import.

Fix scale, origin and object structure

  • Select all the logo's curve objects, then join them with Ctrl+J if you want to treat the logo as a single object. Keep them separate if you need to give parts different materials or animate them independently.
  • Set the origin with Object > Set Origin > Origin to Geometry, so the logo rotates and scales around its own center.
  • Scale the logo to the size your scene needs, then apply the scale with Ctrl+A > Scale. Unapplied scale can distort extrusion and bevel results.
  • Rotate the logo upright if needed. The importer lays SVG artwork flat in the scene's ground plane.

Turn the flat logo into 3D

With a curve object selected, open the Object Data properties (the curve icon) and find the Geometry section. Extrude gives the shape depth. Bevel rounds or chamfers its edges. Set the curve's Shape fill mode so that closed outlines render as solid faces. Work in small increments, because extrusion and bevel values depend on the scale you applied.

To edit the logo with mesh tools or modifiers, or to export it to formats that don't support curves, use Object > Convert > Mesh. This step is one-way for that object, so keep a duplicate of the curve version. Curve resolution, set in the Shape section, controls how many segments approximate each curved edge after conversion. Higher values give smoother edges but denser geometry.

Verify the result against the original artwork

  • Compare the import with the source logo from a straight-on orthographic view (numpad 7 for top view, if the logo is still lying flat).
  • Check that letter counters and other holes are open, not filled.
  • Look for flickering where shapes overlap. The importer places all shapes on the same plane, so overlapping fills fight for visibility. Offset them slightly in depth, or merge shapes in the source file.
  • Check that colors carried over correctly. The importer can create basic materials from fill colors, but gradients and some color definitions will not match. Expect to reassign materials using your brand color values.
  • Inspect curved edges for faceting after mesh conversion, and adjust the curve resolution if needed.

When the import goes wrong

Symptom | Likely cause | Fix
Nothing visible after import | Logo imported very small or off-screen | Frame it with View Selected, then scale and apply
Text missing | Live text elements in the SVG | Convert text to outlines in the vector editor and re-export
Lines missing or unfilled | Stroke-only paths | Convert strokes to filled shapes before export
Holes filled in | Counters saved as separate paths | Combine them into compound paths with their outer shapes
Flickering faces | Overlapping shapes on the same plane | Offset shapes in depth or merge them in the source
Wrong colors | Gradients or unsupported color definitions | Reassign materials manually in Blender

Gaps in this guide

No version-specific Blender documentation, test files or measurements were supplied for this guide. It therefore gives no exact scale factors, recommended extrusion values or performance figures. Exact menu names, the default import scale and how the importer handles specific SVG features may differ in your release. Check them against your Blender version's manual.