Google Logo Changes: Comparing the Original and Updated Designs
See how the Google logo evolved from its original wordmark to the current design, and learn practical ways to document or compare logo changes.
Before you start
This task is about using the public Google logo as a visual reference and comparing versions through images you already have or can obtain from official sources. You do not need a Google account or any Google service to complete the comparison. Work locally in your browser with the image tools on this site, or use an image editor on your device.
Step-by-step instructions
First, gather two image files: one showing the earlier Google wordmark and one showing the current wordmark. Use official screenshots or downloads rather than third-party reproductions, because unofficial files may be altered, cropped or saved with different colors.
Open the Before/After comparison tool in Logo Lab. Load the older logo into the Before side and the current logo into the After side. If the images have different dimensions, align them by cropping unnecessary margins before you load them.
Compare the wordmark at the same display size. Look at the type design, letter spacing, weight and baseline. In the older version, the letterforms have stronger dimensional styling and a different color order. The current design uses a flatter, more geometric wordmark with a cleaner single-story style for the two lowercase letter g shapes and a different shade of blue in the opening uppercase letter.
Use a plain white or dark canvas behind both versions. Avoid placing them on a busy background, because surrounding color can change how the logo appears in a photo or video frame.
Check the output
After creating a comparison image, export it as a PNG and open it in a separate viewer. Confirm that both logo versions are visible, evenly sized and not distorted. Check that the comparison does not imply that one version is an official current asset when you are only showing a historical reference.
Common problems and next steps
If the two wordmarks look uneven, the original files may have different built-in spacing. Crop each image to the visible edges of the wordmark before loading it. If the colors look different from what you remember, do not adjust them from memory; compare against an official current asset and keep the display color profile consistent.
Do not try to reconstruct the original logo by tracing it inside the Shape & Text Editor unless you are making a clearly labeled demonstration. For a factual comparison, use the actual image files rather than a redrawn replacement.