Identify the colors of the Google logo
The Google logo uses four colors: blue, red, yellow and green. See which letter takes which color, how the wordmark differs from the G icon, and where to find official vector artwork.
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The short answer: four colors across six letters
The Google wordmark uses four colors: blue, red, yellow and green. Blue and red each appear twice, so the six letters run in a sequence that does not simply repeat. The uneven pattern is part of what makes the logo recognizable.
| Letter | Color |
| G | Blue |
| o | Red |
| o | Yellow |
| g | Blue |
| l | Green |
| e | Red |
This order applies to the full-color version of the Google wordmark. Other Google logos use different color arrangements, so first confirm which version you have.
Which Google logo are you looking at?
Several distinct pieces of artwork are all called the Google logo, and each handles color differently.
- Current wordmark: the full word in a geometric sans-serif typeface, with each letter filled in one flat color in the order above.
- Standalone G icon: a single capital G divided into blue, red, yellow and green segments, used where the full word would be too small, such as app icons and favicons.
- Earlier serif wordmark: an older version with serif letterforms and, in some iterations, shading or bevel effects. It used a similar color sequence with different letter shapes and rendering.
- Single-color and reversed versions: monochrome or white-on-dark variants for backgrounds or production methods where full color is unsuitable.
If a file shows serif letters, drop shadows or embossing, it is a historical version or a recreation, not the current mark.
Flat colors versus gradients
The current wordmark uses solid, flat fills: each letter is one color with no blending. Flat fills keep the mark legible at small sizes, simplify reproduction across print and screen, and make the vector file straightforward to edit, since each letter is a single filled shape.
Google has since refreshed the standalone G icon so that the colors blend into one another with gradient transitions, replacing hard-edged segments. This guide could not confirm from supplied evidence how widely the gradient G has replaced the flat-segment G, or whether it affects the wordmark. Check Google's current brand materials before choosing a version.
In practice, gradient artwork is less predictable than flat fills. Gradients can render differently across applications and file formats. Some export paths flatten or rasterize them, and they translate poorly to single-color methods such as embroidery, vinyl cutting or one-color printing. A flat-color version is usually the safer choice for those uses.
Exact color values: a gap to flag
Hex, RGB and print values for the Google palette circulate widely online, but none were verified for this article, so none are given here. Unofficial sources often disagree slightly, especially between screen values and print values. If precise matching matters, take the values from Google's official brand guidance. Sampling colors from a screenshot or a compressed image will introduce small shifts.
Finding a genuine vector version
Google publishes brand and permissions guidance that covers how its logos may be used. That guidance, or assets supplied directly by Google, is the authoritative route to official artwork. This article could not verify which file formats or variants are currently offered there.
Files on third-party logo sites are often redrawn by hand. They may use slightly different colors, letter spacing or letterforms, and they may still show an older version of the logo.
An SVG, EPS, AI or PDF extension does not guarantee true vector artwork. Any of these formats can contain an embedded raster image, a pixel graphic wrapped in a vector container that will blur when enlarged. To check a file, open it in a vector editor and look for editable paths: you should be able to select the outline of each letter and see its anchor points. If you can only select a single rectangular image, the file is raster.
Thumbnails and previews shown on download pages are usually raster images, even when the downloadable file is vector. Judge the file itself, not the preview.
Downloading is not the same as permission to use
Access to a Google logo file does not grant the right to use or alter it. The logo is a trademark, and Google's brand guidance sets conditions on where and how it may appear. Recoloring the letters, adding gradients to the wordmark, stretching the shapes or combining the logo with other marks are the kinds of changes brand owners typically restrict. Read the current terms before using the logo in products, marketing or anything that could suggest endorsement or affiliation.
Studying the palette as a design reference is different from reproducing the logo. A four-color scheme inspired by Google's is a palette choice. Copying the wordmark or G icon is use of the trademark itself.