Domino’s Old Logo: A Before-and-After Comparison

Define the alternatives

When people search for the old Domino’s logo, they usually mean the dominos symbol that appeared in different versions from the 1960s into the 2000s. The useful comparison is between that earlier mark and the simplified logo introduced in 2012, not between every package or regional variation. Both are wordmarks for the same pizza chain, but they solve different problems in print, signage and digital use.

Compare meaningful differences

The old logo had a rounded square with a blue and red domino tile placed beside or below the company name. The tile contained dots, which made the name readable even at a glance. The wordmark later moved away from that attached illustration and kept only the two contrasting colors.

The 2012 logo removed the domino tile from the primary lockup and kept the wordmark on its own. The tilted square and three dots now appear separately in marketing, app icons and social profiles. This split gives the brand a simpler signature, but it also means the visual joke that explained the name is no longer part of every logo placement.

Typography changed from a heavier, more decorative casing to a cleaner style with stronger spacing. The exact font names are not part of the logo description; what matters for a comparison is that the modern wordmark is more legible at small online sizes.

Practical trade-offs

The older lockup had more illustrative detail, so it could feel busy on a small website header or app icon. The current logo is flatter and easier to scale, but it relies more on the standalone dot mark to carry recognition. In a mockup preview or favicon test, the modern version tends to remain readable when the old square is reduced.

A redrawn old logo can still work for retro packaging or a themed menu design, especially if the domino tile is kept as a separate graphic element. The trade-off is consistency: using the tile and wordmark together can look like an imitation rather than a deliberate reference.

Choose for the use case

Choose a reproduction of the old logo when the design needs a nostalgic look and the tile can remain large enough to be understood. Choose the current logo when the mark will appear in small interface elements, browser tabs or printed signage where the simplified wordmark is easier to recognize.

• Examine the old domino symbol at the smallest intended size before using it on a website.
• Place the old tile and wordmark on a light or dark mockup scene to check contrast.
• Use the current logo for responsive layouts where the mark may shrink below comfortable detail.
• Treat an old-logo redraw as a stylistic reference, not as a claim about the brand's current identity.