Dark Blue RGB Code for Logo Design

The Short Answer: Which RGB Values Mean Dark Blue

There is no single universal dark blue, but the most widely recognized reference is the web-standard named color "darkblue": RGB 0, 0, 139, or hex #00008B. It is pure blue with no red or green, set at roughly half of full intensity. Two closely related standard named colors are often used in its place: navy (RGB 0, 0, 128, hex #000080) and midnight blue (RGB 25, 25, 112, hex #191970).

Name | RGB | Hex | Character

Dark blue | 0, 0, 139 | #00008B | Saturated, pure blue at reduced brightness

Navy | 0, 0, 128 | #000080 | Slightly darker than dark blue, still pure blue

Midnight blue | 25, 25, 112 | #191970 | Darker and slightly muted by small red and green values

These values come from the standard named-color set used in CSS and many design tools, so they make a dependable starting point. They are not tied to any brand. If you need the dark blue of a specific company's logo, the authoritative source is that company's brand guidelines; no brand-specific color specifications were available for this article.

What an RGB Code Does and Does Not Define

An RGB code describes color for screens, where red, green and blue light are mixed. In a vector logo file, such as SVG, AI, EPS or PDF, the code is attached to fills, strokes and gradient stops, so it stays exact no matter how far the artwork is scaled. A file extension alone does not guarantee this. An SVG or PDF can wrap an embedded raster image, and in that case the color lives in pixels rather than in editable vector paths. Opening the file and checking whether the shapes can be selected and edited is the only reliable test.

Sampling a dark blue from a raster preview, such as a JPG thumbnail or screenshot, with an eyedropper can return slightly wrong values. Compression, scaling and color-profile handling all shift pixel colors, and the effect is easy to miss in dark tones. Take the values from the vector file's swatches or from documented brand specifications whenever possible.

RGB is also not a print specification. Converting a dark blue to CMYK depends on the color profile and printing conditions, and saturated blues often look duller or more purple on paper than on screen. A logo intended for print should carry separately defined CMYK or spot-color values rather than relying on an automatic conversion from RGB.

Using Dark Blue in Logo Gradients

Dark blue is a common anchor for logo gradients, typically blending toward a brighter blue, cyan or violet. A few practical points apply:

• Gradients between neighboring hues, such as dark blue to a lighter blue, usually blend cleanly; gradients toward distant hues can pass through muddy or grayish midpoints, so check the middle of the blend.
• In a vector file the gradient stays smooth at any size, but a raster export of a long gradient involving dark tones can show visible banding, especially after heavy compression.
• Define each gradient stop with explicit color values and record them in the brand documentation, so the gradient can be rebuilt consistently in other tools.
• Provide a flat, single-color version of the logo, often in solid dark blue, for uses where gradients reproduce poorly, such as one-color printing, embroidery or small favicons.

.logo-gradient {
  background: linear-gradient(90deg, #00008B 0%, #191970 100%);
}

.logo-flat {
  color: rgb(0, 0, 139);
}

The snippet above shows how the standard dark blue values are written for screen use, both as a simple two-stop gradient and as a flat color. The specific pairing is an illustrative example, not a recommendation for any particular logo.

Matching an Existing Logo's Dark Blue

Recreating or matching another organization's dark blue raises a separate question from finding the code. Being able to download a logo file does not by itself grant permission to modify the artwork, reuse its fonts or use the trademark. Identifying the color values is harmless, but using them to reproduce a recognizable logo should follow the owner's published usage terms.

Gaps in This Overview

This article relies on the standard named-color values and general color-handling principles. It does not include brand-specific dark blue specifications, verified Pantone or CMYK equivalents, or tested measurements of how particular dark blues print or display on specific devices.