Colts Logo Redesign: Evaluate the Proposed Changes

Before you start

Work with the clearest proposed redesign file you have: a PNG or SVG export at a named pixel size. Keep the current mark open beside it for direct comparison. This evaluation is a local file review, not a trademark or brand-approval process. It does not require uploading the logo to a service; use browser-based tools that process the selected file on your device.

Step-by-step instructions

• Open a before/after slider and load the current Colts mark as Before and the proposed redesign as After. Drag the divider slowly to compare silhouette, weight, and spacing.
• Check the redesign at small sizes. Scale a copy to roughly 48, 32, 24, and 16 pixels wide and look for lost details, tight gaps, or a horseshoe that reads as a blurred loop.
• Review the palette tool output for the proposed mark. Record the dominant colors and where they appear: blue, white, and any new accent or metallic tone.
• Run a contrast check between the two most important colors in the redesign. Confirm that text-sized elements such as a small team name or wordmark still meet a level you can state from the measured result.
• Place the proposed mark in mockup previews. Test a dark background, a light background, and a narrow screen or sign scene where space is restricted.
• Export the final test version as WebP and PNG at the display sizes you actually need, then generate favicon sizes if the mark must work as a small browser icon.

Check the output

Look for reversible comparison evidence rather than a personal preference score. A useful check confirms that the main horseshoe shape stays recognizable at the minimum intended size, that the wordmark does not disappear against a same-color background, and that exported files open at the expected dimensions without unexpected transparency or color shift.

Common problems and next steps

• Fine lines or outlined details fill in at small sizes. Simplify the smallest-use version rather than keeping every decorative element.
• Blue and white can pass visually but fail a contrast check when the blue is bright. Adjust the darker tone if the mark includes small type or thin shapes.
• A pale accent made for dark backgrounds can vanish on white merchandise or a light website header. Export separate variants only when the source design supports them.
• The favicon preview looks correct but lacks separation from a browser tab. Test the exported icon at 16 pixels against both light and dark browser themes.
• A slightly rotated element creates uneven spacing around the horseshoe. Use guides or alignment controls to compare the visual center instead of relying on eye alone.