Buffalo Bills Logo Redesign: Comparing the Proposed Changes

Before you start

Collect the redesign materials you need to compare. Use the exact proposed artwork files rather than low-resolution screenshots from a feed. If the team supplied SVG or high-resolution PNG exports, work from those. The Buffalo Bills marks are protected property, so treat received files as review-only assets: do not edit and republish them unless you have written permission.

Identify whether the comparison runs on your device or through the team's sharing service. A local image viewer, browser tab, or the site preview tool can show side-by-side results without uploading anything. A cloud proofing service may ask you to sign in and grant access. Check which method the sender actually uses before choosing the steps below.

Step-by-step instructions

Start with the primary logo lockup, not isolated elements. Open the current and proposed versions at the same size, preferably 300–600 pixels wide for on-screen review. Zoom out to see the full mark, then zoom in only to inspect details.

• 1. Place both files at equal display width.
• 2. Check silhouette first: horns, motion line, and outer contour.
• 3. Compare blue and red values on an uncalibrated screen using the supplied color values.
• 4. Switch to a dark background to see how the bison reads.
• 5. Note spacing imbalances before judging small details.

If you are using a proofing platform, look for a compare or version panel. Some viewers reserve the right or left side for the older file and add a draggable divider. Other versions show proposed options as tiles. Check which presentation mode is active because the default may hide part of the logo.

For local review, place the current mark on the left and the proposal on the right. Keep the background neutral so neither version gains an artificial advantage. If you use a mockup scene instead of isolated artwork, match the placement and scale for every option.

Check the output

Confirm that the proposal keeps the core recognition cues. The bison's head, charging posture, and team colors should remain identifiable at small size. Reduce the preview to roughly 32 pixels tall and check that horns and facial details do not collapse into noise.

Do not treat a screenshot as proof of exact color. Verify red and blue from the supplied HEX or Pantone references when available. Compare those values with the previous identity only if the sender provides reliable source data.

Common problems and next steps

Blurry artwork usually means the preview is a raster thumbnail, not that the redesign is flawed. Request an SVG or a larger PNG before judging line quality. If the viewer shifts the logo when you drag the divider, disable decorative animations or open the exported comparison in a plain image viewer.

If you only have a video clip showing the reveal, pause on a frame where the full logo is visible. This is useful for discussion, but it should not replace a direct look at the flat artwork file.

When a difference seems controversial, separate technical observations from opinion. Notes about uneven spacing or poor contrast are easier to act on than general comments. Send those specific points to the design team and ask for the matching high-resolution export before a final decision.