Brawl Stars Logo Evolution: Comparing Design Versions

What the Brawl Stars logo is

The mark people mean by the Brawl Stars logo is a stacked action-comic wordmark: the word BRAWL on the top line, STARS on the line below, drawn as heavy rounded-block capitals. Letter faces read as warm yellow-gold, the sides drop into orange or rust, and a thick dark outline holds the shapes against busy battle art. That lockup is the game’s title treatment. A lockup is the letters, and any badge that travels with them, arranged as one unit.

The same visual family includes several sibling assets with different jobs: the square app icon, in-game badges, trailer cards, and timed event titles. Version debates usually mix those jobs. For design work, treat the stacked gold wordmark as the evergreen title, the app icon as a grid mark, and seasonal titles as dated variants.

How the wordmark is built

The lettering is thick, slightly condensed, and rounded at the corners so the holes in letters such as A and R, called counters, stay open at mobile sizes. Stroke endings feel punched, closer to comic sound-effect type than to a regular geometric sans. The forms behave like custom display letters: you can redraw them as outlines, and substituting a generic heavy font changes the brand even when the yellow stack remains.

A shallow extrusion, lit as if from the upper left, turns each letter into a small block. Those side planes are a bevel: extra inner contours that sell arcade depth. Fill stays in a high-chroma yellow-gold range so the title competes with saturated game screens. Shade planes go warmer and darker. The outline is near-black and heavy enough to separate the mark from both light and dark backgrounds. Star bursts, speed lines, or championship badges sometimes attach to the stack; they are ornaments around the wordmark.

• Two-line stack, with BRAWL as the dominant top line and STARS as the supporting line.
• Heavy rounded-block capitals, tight tracking, and open counters.
• Yellow-gold letter faces with warmer shaded sides.
• A thick dark contour around every letter.
• A shallow 3D bevel as a production finish on the title, alongside the flat color of the faces.
• Optional burst, star, or event badge as an add-on to the core wordmark.

How the identity developed

Named designer credits, signed creative briefs, and a dated redraw log were not supplied for this guide, so a year-by-year credit list would be guesswork. What can be observed across the game’s public life is continuity: marketing and client builds have kept the stacked comic lockup rather than replacing it with a monogram or a new typeface. The identity grows by polishing the same lockup and by spinning event colorways, while the two-line gold title remains the recognisable core.

Later files typically show cleaner, more even bevels and outlines, more consistent letter spacing, and palettes tied to a season, championship, or collaboration. App icons shift with featured characters and major updates because a square portrait has a different job from a title lockup. Those shifts are production and campaign changes. Official written motives for each tweak are a gap in the public record used here; treat arcade-impact readings of the bevel and outline as editorial description, not a published brand manifesto.

Meaningful differences between versions

Compare versions on geometry, lettering, spacing, color, scale, and how editable the file is. Judgments below come from looking at the same kinds of lockup on like backgrounds. Claims about print screens, stitch counts, or exact pixel cutoffs are untested in this guide.

Version	Role	Typical finish	Strength	Limit
Primary stacked wordmark	Evergreen title lockup	Beveled gold faces, warm sides, dark outline	Instant game recognition on key art and packaging	Tall shape; inner bevels clog at very small sizes
Horizontal wordmark	Single-line title for wide layouts	Same lettering, wider arrangement	Fits banners, lower thirds, and landscape UI	Loses the stacked poster punch
App icon	Store and home-screen grid mark	Character portrait or emblem in a rounded square	Reads in a grid of apps	A different mark from the title; weak as a merch or video wordmark
Event or seasonal lockup	Timed promotional title	Recolor, extra badge, burst, or trophy art	Signals a mode, season, or championship	Dates the asset and collides with an evergreen kit
Flat or simplified cut	Reduced one-color or outline derivative	Outer contours, fewer shade planes	Survives embroidery, favicons, and one-color print	Drops the arcade depth that defines the on-screen title

Geometry and lettering

The stacked lockup is a tall rectangle. The horizontal lockup is a wide bar. Swapping them without changing the layout collapses margins or leaves empty bands. Bevel planes add inner paths; as size drops, those inner edges fuse with the outline and the gold face shrinks. A simplified cut keeps the outer path and drops the shade planes. Across official-looking files, the custom display caps stay the same. Tracking, the overall letter spacing, is tight. Opening it until the words feel like separate labels, or closing it until outlines collide, both read as unofficial.

Color

The evergreen recipe is a gold face, a warmer shade plane, and a dark contour. Event files may shift to ice, forest, crimson, or chrome for a season. For a kit meant to last, keep the gold stack as the master and store event colorways as named variants. Recoloring only the faces and leaving old shade hues in place is a common file error: the bevel then fights the new palette.

Spacing and lockup

The gap between BRAWL and STARS is part of the design. So is the clear space around the full stack. A practical starting point is to leave a margin at least as deep as the outline weight on every side, then confirm against a master file when you have one. That grid is a working heuristic, untested against an official spacing document, which was not supplied here.

Scale and editability

The beveled wordmark holds on posters, packaging, and large thumbnails. At favicon and small-badge sizes, switch to a simplified cut or to the app icon. A rebuildable vector is a set of selectable letter paths, often with separate face, side, and contour shapes, plus any burst art. That structure is editable: you can recolor faces or unify outlines. It is also easy to break: deleting a shade plane flattens the brand. Judge a file by whether the letters select as paths. A screenshot, a drawing that only embeds a bitmap, or a name that merely claims to be a vector file still leaves you with pixels.

Which version to use

Match the lockup to the job. Key art, trailer cards, and boxed product want the primary beveled stack. Wide UI, a site header, or a video lower third want a horizontal title when that official arrangement exists; otherwise give the stack enough height. The phone home screen and store listing want the app icon. A championship or seasonal campaign wants the event lockup, then that file should be retired when the event ends. One-color print, a tiny favicon, and embroidery want a simplified cut taken from the outer contours.

• Collect specimens at the same size and on the same background before calling a file a new version.
• Prefer a path-based master over a cropped screenshot.
• Keep evergreen gold and event recolors in separate files.
• Proof the chosen lockup at the smallest real size you will ship.
• Confirm usage rights with the trademark owner before public or commercial reuse.

Finding a logo file does not grant permission to use it. Brawl Stars lettering and icons are protected brand assets. A filename or extension also does not prove live vector geometry; open the file and check for selectable paths before you plan edits.