Amway logo redesign: comparing the new and previous vector marks

What the new Amway logo changes

The current Amway identity is built around a wordmark with a distinctive red upward curve that cuts through the letterforms. The redesigned mark keeps the name as the dominant element but simplifies the supporting graphics compared with earlier versions. The most noticeable change is in the symbol treatment: the previous logo often paired the wordmark with a separate circular emblem, while the new approach integrates the red arc directly into the typography, making the design feel more compact at small sizes.

Comparing the previous and new designs

When placed side by side at the same height, the two versions differ most in geometry, spacing and how the red element behaves. The previous design tends to have a wider overall footprint because the emblem and wordmark occupy separate zones. The new design reduces that footprint by merging the arc with the letters, which helps the lockup hold together better in square and circular profile placements.

Criteria|Previous design|New design

Core element|Separate circular or shield-style emblem next to the wordmark|Red ascending curve integrated through the wordmark

Geometry|More rounded, broader lockup|Tighter horizontal rhythm, simplified silhouette

Spacing|Clear separation between symbol and text|Arc and letterforms share negative space

Scalability|Emblem can become small or muddy at low resolution|Integrated mark remains readable at reduced sizes

Color|Red paired with darker blue or black text|Focus on red curve over cleaner neutral lettering

A tradeoff exists between character and efficiency. The previous emblem carried a more conventional corporate structure, which can feel familiar in certification or partner contexts. The new mark is more flexible in digital headers, app icons and favicon environments because it does not rely on a separate symbol remaining legible. The recommendation depends on intended use: the older version may suit legacy print materials where separation between symbol and name is expected, while the new version suits interfaces, social profiles and vector-based layouts that need one compact asset.

Typography and red curve in the new mark

The new letterforms are cleaner, with less stroke contrast than earlier versions. The red curve functions as both a graphic flourish and a directional cue, often reading as an upward sweep or growth trajectory. Because the curve is embedded in the wordmark rather than attached as a separate object, it changes how the mark scales. At very small sizes, thin connectors between the curve and the letters can become harder to reproduce cleanly depending on the export method, so a simplified flat version is usually preferable for favicon or sub-20-pixel use.

Practical implications for vector logo use

Availability of a file does not imply permission to reuse the logo. Only brand-approved assets should be used in public work. The presence of a vector file extension or a transparent background does not change that restriction. For technical evaluation, request versions in a resolution-independent format such as SVG or PDF, and check whether the red curve is outlined or live type before editing.

Which version to choose

Choose the new logo when the priority is one compact asset across responsive layouts, smaller profile images or modern brand alignment. Choose the previous logo when continuity with older packaging, archived materials or co-branded layouts is more important than visual efficiency. The new mark generally wins on scalability because it removes the separate emblem, but the older mark can feel more familiar in traditional print settings. Both conclusions should be qualified as visual and practical judgments based on supplied specimens rather than as tested performance data.